At Electrolux, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home!
Digital Marketing Specialist
About the role:
We are looking for an experienced, open-minded, and agile Digital Marketing Specialist to join our team. In this role, you will be responsible for supporting the growth and visibility of our brands, with a primary focus on Electrolux (80%) and AEG (20%).
Your main objective will be to strengthen the market position of Electrolux Group brands by delivering a best-in-class consumer experience throughout the entire customer journey and across all relevant digital touchpoints.
As a Digital Marketing Specialist, you will work closely with Marketing, Sales, Product, and Finance teams across the Baltic countries, as well as with external agencies and partners. Based on brand strategies, you will develop and execute annual marketing plans that drive business growth and deliver measurable results.
Key Responsibilities:
- Develop, manage, and design marketing and communication materials, including presentations, newsletters, brochures, research papers, and event support materials.
- Plan, develop, and execute digital marketing campaigns across various channels, including online advertising, websites, social media, and mobile platforms.
- Collaborate with Marketing Communications, PR, Events, Retail, and Product Marketing teams to ensure aligned and effective marketing activities.
- Manage and optimize digital touchpoints, including Electrolux and AEG websites, social media channels, landing pages, and mobile platforms.
- Coordinate relationships with digital agencies and oversee day-to-day campaign execution, budgets, timelines, and deliverables.
- Monitor, analyse, and report on website performance, campaign effectiveness, and key digital marketing metrics.
- Manage SEO initiatives and paid search campaigns, including Google Ads.
- Prepare and present marketing insights, recommendations, and campaign results to management.
- Develop and coordinate multimedia content and digital marketing assets.
- Support the implementation of annual marketing plans in line with brand and business objectives.
Qualifications:
- Bachelor's degree or diploma in Graphic Design, Digital Marketing, Communications, or a related field.
- Minimum 2-3 years of experience in digital marketing.
- Experience within a creative or digital agency environment will be considered an advantage.
Skills and Competencies:
- Strong understanding of digital marketing principles, channels, and content production.
- Proven track record of developing and delivering successful and innovative digital campaigns.
- Experience creating and managing a variety of digital assets, including online advertisements, microsites, and social media content.
- Hands-on experience managing social media campaigns and a solid understanding of social media marketing best practices.
- Strong knowledge of web analytics, digital performance metrics, and data-driven decision-making.
- Ability to generate, analyse, and interpret data to optimize campaign performance.
- Excellent project management and organizational skills, with the ability to manage multiple priorities and meet tight deadlines.
- Strong interpersonal, presentation, and stakeholder management skills.
- Excellent written and verbal communication skills in English and one of Baltic languages native.
- Experience working with consumer brands and delivering campaigns for mainstream products and services.
- Strong interest in AI
Technical Skills:
Proficiency in:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe FrameMaker
- Adobe Dreamweaver
- HTML
- HTML5
- CSS
What We Offer:
- Permanent employment contract
- A collaborative and supportive team environment.
- Local benefits including Health Insurance
- Opportunities for professional growth and career development within Electrolux Group.
Where you will be:
Vilnius, Lithuania or another Baltic market
We work with 20% work-place flexibility, fostering collaboration and a strong team spirit.
As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.
Please send your CV in English.
Skills Required
- Bachelor's degree or diploma in Graphic Design, Digital Marketing, Communications, or a related field
- Minimum 2–3 years of experience in digital marketing
- Strong understanding of digital marketing principles, channels, and content production
- Experience developing and delivering digital campaigns
- Experience creating and managing digital assets, online advertisements, microsites, and social media content
- Hands-on experience managing social media campaigns
- Knowledge of web analytics and digital performance metrics
- Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe FrameMaker, Adobe Dreamweaver, HTML, HTML5, and CSS
- Fluent English and native proficiency in one Baltic language
- Experience with consumer brands and mainstream product or service campaigns
- Experience in a creative or digital agency environment
- Strong interest in AI
Electrolux Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Electrolux and has not been reviewed or approved by Electrolux.
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Healthcare Strength — Core medical, dental, and vision coverage is described as solid, with some references to first‑day eligibility and mainstream carriers. Health benefits are consistently positioned as a reliable component of the total package.
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Retirement Support — A 401(k) with company match is emphasized as a plus, with the match often characterized as generous. Retirement offerings are frequently cited as a meaningful part of overall compensation.
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Leave & Time Off Breadth — Vacation/PTO and paid holidays are highlighted, with mentions of floating holidays or personal days in some locations. Time‑off provisions contribute positively to overall benefits perceptions.
Electrolux Insights
What We Do
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.
