The Role
Generate qualified B2B SaaS leads for US and North American markets through LinkedIn, email, webinars, SEO, paid campaigns, and content marketing. Create landing pages, case studies, blogs, email campaigns, and sales collateral. Manage lead-nurturing and marketing-automation workflows, support product positioning and go-to-market initiatives, and collaborate with sales to improve pipeline conversion. Track campaign performance, ROI, and analytics while leveraging AI tools and automation.
Summary Generated by Built In
Position- Digital Marketing Specialist
Exp- 3-4 yrs
Location- Bengaluru
Notice Period- Immediate- 15 Days
Skills- B2B SaaS marketing, Enterprise technology sales cycles, Marketing to US/North American audiences, content writing skills, AI tools , SaaS/software solution, Generate leads through LinkedIn, email marketing, webinars, SEO, paid
Exp- 3-4 yrs
Location- Bengaluru
Notice Period- Immediate- 15 Days
Skills- B2B SaaS marketing, Enterprise technology sales cycles, Marketing to US/North American audiences, content writing skills, AI tools , SaaS/software solution, Generate leads through LinkedIn, email marketing, webinars, SEO, paid
campaigns, and content marketing
About the Role:
About the Role:
We are looking for a Digital Marketing Specialist with proven experience in B2B SaaS/IT services marketing for US/North American markets.
This role requires someone who understands modern SaaS growth strategies including demand generation, lead nurturing, webinar marketing, solution discovery, product-led growth, and AIdriven marketing automation.
Key Responsibilities:
- Generate qualified leads through LinkedIn, email marketing, webinars, SEO, paid
campaigns, and content marketing - Execute B2B demand generation campaigns targeting US/North American markets
plan and execute webinar campaigns and virtual events - Create marketing content including landing pages, case studies, blogs, email campaigns, and sales collaterals.
- Build and manage lead nurturing workflows and marketing automation campaigns.
- Support SaaS product marketing, solution positioning, and go-to-market initiatives
- Exposure to product-led growth (PLG) and account-based marketing (ABM)
- Work closely with sales teams to improve pipeline generation and lead conversion.
- Leverage AI tools and automation platforms to scale marketing operations
- Track campaign performance, analytics, and ROI metrics
Mandatory Requirements: - 3–4 years of digital marketing experience in a Software, SaaS, or IT Services company.
- Strong understanding of B2B SaaS marketing and enterprise technology sales cycles.
- Experience marketing to US/North American audiences.
- Good understanding of SaaS/software solution discovery and customer journeys.
- Experience using AI tools for marketing automation.
- Excellent communication and content writing skills.
Skills Required
- 3-4 years of digital marketing experience in a software, SaaS, or IT services company
- Strong understanding of B2B SaaS marketing and enterprise technology sales cycles
- Experience marketing to US or North American audiences
- Understanding of SaaS/software solution discovery and customer journeys
- Experience using AI tools for marketing automation
- Excellent communication and content writing skills
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The Company
What We Do
Arting Digital is an IT services and digital transformation company serving more than 500 clients worldwide. It provides customized technology solutions spanning software and product engineering, web and mobile application development, cloud computing, data and analytics, DevOps, QA testing, robotic process automation, digital marketing, consulting, and related digital services to help organizations improve operations and achieve growth.
