Digital Marketing Specialist
Job Summary
We are seeking a strategic and creative Digital Marketing Specialist to drive brand growth across our digital ecosystem. This role leads social media strategy, content development, and influencer partnerships—leveraging strong copywriting skills, storytelling, audience insights, and performance analytics to increase engagement and strengthen brand presence. This position will be remote with periodic on-site requirements for photo, video, and content production.
Key Responsibilities
- Develop and execute monthly content calendars aligned with brand campaigns, product launches, and marketing priorities.
- Lead content strategy and creation across organic and paid social platforms (Instagram, TikTok, Facebook, YouTube).
- Write compelling, on-brand copy for social media, websites, digital campaigns, and influencer briefs that drives engagement and action.
- Grow and engage digital communities through proactive community management and platform-specific engagement strategies.
- Plan, negotiate, and manage influencer partnerships, including briefing, messaging alignment, and performance tracking.
- Collaborate cross-functionally with brand, sales, and creative teams to align messaging and campaign execution.
- Monitor, analyze, and report on digital KPIs (engagement, reach, growth, campaign performance), delivering actionable insights and optimization recommendations.
- Stay current on emerging digital trends, content formats, platform updates, and best practices to drive innovation and competitive advantage.
Qualifications
- 3+ years of experience in digital marketing, social media, or brand marketing.
- Exceptional copywriting skills with the ability to adapt tone and voice across platforms and audiences.
- Strong understanding of major social platforms, audience behaviors, and emerging trends.
- Experience managing both organic and paid social campaigns.
- Experience managing influencer relationships and negotiating deliverables and timelines.
- Proficiency with analytics tools (Meta Insights, Sprout, Google Analytics, etc.).
- Working knowledge of photo and video production, including basic editing and shoot direction.
- Strong communication, storytelling, and organizational skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Skills Required
- 3+ years of experience in digital marketing, social media, or brand marketing.
- Exceptional copywriting skills with ability to adapt tone and voice across platforms.
- Strong understanding of major social platforms, audience behaviors, and emerging trends.
- Experience managing both organic and paid social campaigns.
- Experience managing influencer relationships and negotiating deliverables and timelines.
- Proficiency with analytics tools (Meta Insights, Sprout, Google Analytics, etc.).
- Working knowledge of photo and video production, including basic editing and shoot direction.
- Strong communication, storytelling, and organizational skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Highline Warren Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Highline Warren and has not been reviewed or approved by Highline Warren.
-
Healthcare Strength — Health coverage is described as solid, with a Blue Cross Blue Shield PPO option and generally decent pricing for family coverage. Medical, dental, and vision are part of the standard offering.
-
Retirement Support — A 401(k) plan with a company match is available. Matching contributions are noted alongside a multi‑year vesting schedule to confirm for the specific role.
-
Leave & Time Off Breadth — Paid time off, paid holidays, and floating holidays are included in the package. Scheduling flexibility and acceptable PTO are noted in some roles.
Highline Warren Insights
What We Do
Highline Warren is North America's premier distributor of automotive oils, chemicals and consumable products, offering strategic manufacturing and market exclusives such as MAG 1®, Prime Guard®, Rain-X® Windshield Wash and BlueDevil®. With an ever-growing brand portfolio, multiple manufacturing and distribution facilities across North America and investments into new capabilities and technology, Highline Warren is able to service 99% of the United States more efficiently and effectively than ever before. For more information, please visit: www.highlinewarren.com
