Digital & Content Marketing Specialist

Posted 17 Days Ago
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London, Greater London, England, GBR
In-Office
Senior level
Aerospace
The Role
Develops and executes digital and content marketing strategies across Flexjet portfolio brands. Responsibilities include creating and localizing website, email, blog, social, print, and digital content; implementing SEO and GEO practices; optimizing websites; coordinating translations; supporting PR activations; collaborating with global teams; and using analytics to improve engagement, visibility, and customer experience.
Summary Generated by Built In

The Digital & Content Marketing Specialist will work across the full portfolio of different Flexjet portfolio brands that include, but are not limited to, Flexjet, FXAIR, 4AIR & Sirio.

They oversee the digital and content strategy and are well versed in holistic digital programs including Search Engine Marketing, Search Engine Optimization and copywriting as well as thrive in a data focused organization. This position will be part of the marketing department but will have responsibilities that may cross over into various areas of the business.

DUTIES & RESPONSIBILITIES:

  • Support the development and implementation of content and copy across key digital platforms, including websites, email newsletters, blogs, social media and other digital channels, ensuring content is on-brand and aligned with business objectives.
  • Assist with the implementation of SEO and GEO best practice across digital content, working to improve organic visibility, search performance and the overall discoverability of our brands and content.
  • Manage website optimisation initiatives across the Flexjet and FXAIR websites.
  • Support the development and implementation of copy across EMEA print and digital marketing collateral, ensuring all materials are relevant to local audiences while maintaining global brand consistency.
  • Work closely with the US Content and Digital teams to ensure alignment of global content strategies, messaging, campaigns and best practices, while identifying opportunities to enhance content for EMEA audiences.
  • Adapt and localise US-developed content and collateral for EMEA markets, ensuring messaging, tone are terminology are appropriate for regional audiences.
  • Manage the translation process for marketing collateral and website content, coordinating with the relevant teams and stakeholders to ensure accuracy, consistency and timely delivery.
  • Support EMEA PR and content activations where relevant.
  • Stay up to date with emerging trends, technologies and best practices across digital, content, SEO and GEO, identifying opportunities to improve our marketing activity and customer experience.
  • Use data, analytics and performance insights to identify opportunities to optimise content and digital experiences, continuously improving engagement and brand visibility.

EDUCATION, EXPERIENCE & REQUIREMENTS:

  • Bachelor’s degree in marketing or relevant field
  • 5+ years’ experience in digital marketing position, preferably for a luxury brand or service
  • Experience understanding digital campaigns, tracking and optimizing for effectiveness and efficiency
  • Experience creating and implementing digital content strategies
  • Copywriting, editing and proofreading skills
  • Understanding of SEO principles and digital content best practice
  • Ability to implement digital & content marketing strategy and tactics
  • Ability to meet deadlines, must be comfortable prioritizing tasks, demonstrate flexibility, display a strong work ethic, fanatical attention to detail, and sense of urgency
  • Innovative and creative thinker; proactively identifies opportunities; motivated by challenge, change and opportunity to help OneSky Flight brands look at things differently
  • Ability to prioritise and complete multiple projects simultaneously, and work in a team environment
  • Exceptional written and verbal communication skills
  • Ability to effectively communicate with C-level executives
  • Knowledge of Microsoft Office (Word, Excel and PowerPoint, Outlook)
  • Strong understanding of current online marketing concepts, strategy, and best practice
  • Ability to accept feedback and work collaboratively as part of a team while still advocating a clear creative vision
  • International travel will be required as part of the role

Skills Required

  • Bachelor's degree in marketing or a relevant field
  • 5+ years of experience in a digital marketing position
  • Experience with digital campaigns, tracking, and performance optimization
  • Experience creating and implementing digital content strategies
  • Copywriting, editing, and proofreading skills
  • Understanding of SEO principles and digital content best practices
  • Ability to implement digital and content marketing strategies and tactics
  • Ability to prioritize tasks, meet deadlines, and manage multiple projects
  • Strong work ethic, attention to detail, flexibility, and sense of urgency
  • Innovative and creative thinking with proactive opportunity identification
  • Exceptional written and verbal communication skills
  • Ability to communicate effectively with C-level executives
  • Knowledge of Microsoft Office, including Word, Excel, PowerPoint, and Outlook
  • Strong understanding of online marketing concepts, strategy, and best practices
  • Ability to accept feedback and collaborate while advocating a clear creative vision
  • International travel availability
  • Experience working with luxury brands or services

Flexjet Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Flexjet and has not been reviewed or approved by Flexjet.

  • Retirement Support — Retirement benefits include a dollar-for-dollar 401(k) match up to 6%, with pilots eligible for added company retirement contributions and a deferred compensation program that begins after year three. Feedback suggests these features lift total retirement value beyond base pay for pilots and certified technicians.
  • Wellbeing & Lifestyle Benefits — Pilot work rules emphasize home basing across 115+ domiciles, company-paid positioning on scheduled days, no reserve or calls on days off, and the ability to keep hotel and airline points. A high per diem and company-paid training further support day-to-day quality of life.
  • Pay Growth & Progression — Pay is considered to have improved for pilots in 2024+, with first-year totals rising and base pay viewed as good relative to some Part 135 operators. Feedback suggests several non-flying roles track at industry standard or slightly above, aligning with local market medians.

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The Company
HQ: Cleveland, OH
1,304 Employees
Year Founded: 1995

What We Do

Flexjet first entered the fractional jet ownership market in 1995. Flexjet offers fractional jet ownership and leasing. Flexjet’s fractional aircraft program is the first in the world to be recognized as achieving the Air Charter Safety Foundation’s Industry Audit Standard, is the first and only company to be honored with 21 FAA Diamond Awards for Excellence, upholds an ARG/US Platinum Safety Rating and is IS-BAO compliant at Level 2. Flexjet’s fractional program fields an exclusive array of business aircraft—some of the youngest in the fractional jet industry, with an average age of approximately six years. In 2015, Flexjet introduced Red Label by Flexjet, which features the youngest fleet in the industry, flight crews dedicated to a single aircraft and the LXi Cabin Collection of interiors. To date there are more than 40 different interior designs across its fleet, which includes the Embraer Phenom 300, Challenger 350, the Embraer Legacy 450 and Praetor 500, Global Express, the Gulfstream G450, G500, G650 and G700, and the Aerion AS2 supersonic business jets. Flexjet is a member of the Directional Aviation family of companies. For more details on innovative programs and flexible offerings, visit www.flexjet.com or follow us on Twitter @Flexjet and on Instagram @FlexjetLLC.

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