Digital Marketing Specialist

Posted 4 Days Ago
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Atlanta, GA, USA
In-Office
Mid level
Real Estate
The Role
Serve as front-line marketing helpdesk for 300+ properties; roll out and manage digital tools; configure RentCafe/Yardi; analyze Google Analytics and Google Ads data; lead cross-functional projects; produce marketing content; present insights and support corporate events.
Summary Generated by Built In

About Us

 RAM Partners, LLC, is a full-service real estate management company that manages more than 80,000 apartments throughout the United States. We specialize in multi-family community management for a variety of third-party owners. We are a service-oriented, hands-on company. Our brick and mortar are our people.

Overview

We are looking for a Digital Marketing Specialist to serve as a key point of contact for our nationwide portfolio of multifamily communities. This role blends hands-on marketing helpdesk support, ownership of new-product onboarding and management, and leadership of cross-functional special projects. We're looking for someone with exceptional organizational skills who thrives on keeping multiple priorities moving at once while delivering accurate, on-brand results for more than 300 communities. This position is an in-office position. 

Making a career change or taking on a new role is a big decision. Here are some of the perks RAM has to offer:

Competitive compensation which includes: 

  • 15 days of paid time off per year (prorated based on your start date)
  • 9 paid holidays and 1 floating holiday per year
  • Medical, dental and vision insurance
  • 401k with employer match
  • Company paid life insurance
  • Company paid short term and long-term disability after 1 year of service

Responsibilities

  •  Serve as the front-line resource for property teams submitting marketing helpdesk requests, troubleshooting issues, and ensuring fast, accurate resolution within SLA.
  • Lead the rollout of new digital marketing tools, platforms, and vendor products across the portfolio, from initial setup and testing through training and ongoing management.
  • Own cross-functional initiatives from kickoff to completion, coordinating with marketing, IT, and property teams to hit deadlines and deliverables.
  • Configure and maintain marketing systems such as RentCafe and Yardi, resolving technical issues as they arise.
  • Assist with marketing content for websites, campaigns, and brand initiatives across the portfolio.
  • Analyze performance data using Google Analytics and Google Ads, and evaluate property marketing for accuracy, effectiveness, and content quality.
  •  Present insights, project updates, and recommendations to internal teams and clients.
  • Be part of the team that hosts corporate events such as the annual manager summit, employee appreciation week, Executive retreat, and other ongoing activities that support company culture.

Qualifications

  • Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field preferred.
  • Experience in digital marketing; multifamily or apartment industry experience strongly preferred.
  • Familiarity with Yardi and RentCafe platforms is a plus.
  • Working knowledge or certification in Google Ads and Google Analytics required.
  • Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.
  • Exceptional organizational and time management skills with the ability to manage multiple projects simultaneously.
  • Excellent communication and interpersonal skills with a client-focused approach.
  • Proficiency in marketing tools such as Canva, Chatmeter, and/or similar platforms is a bonus.

RAM Partners, LLC is an equal opportunity employer, and we’re proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email the Talent Acquisition Partner at [email protected]. RAM Partners, LLC is a drug-free workplace.

Skills Required

  • Experience in digital marketing
  • Working knowledge or certification in Google Ads
  • Working knowledge or certification in Google Analytics
  • Strong analytical skills and ability to interpret data
  • Exceptional organizational and time management skills
  • Excellent communication and interpersonal skills
  • Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
  • Multifamily or apartment industry experience
  • Familiarity with Yardi and RentCafe platforms
  • Proficiency with Canva, Chatmeter, or similar marketing tools
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The Company
HQ: Atlanta, GA
617 Employees
Year Founded: 1989

What We Do

RAM Partners is a full-service real estate management company that manages approximately 50,000 apartments throughout the United States. We specialize in multi-family community management for a variety of third-party owners. We are based in Atlanta, Georgia. Our experienced team of corporate and on-site personnel is well-trained, well supported, highly motivated and empowered to do what it takes to deliver service excellence to our clients and residents. Our approach to the properties we manage is with an owner’s perspective and attitude. The level of care and responsibility we take with all of our properties – backed by decades of combined management expertise – allows us to deliver the highest level of value. Our Mission: The mission of RAM Partners, LLC is to create value for our clients, residents and associates through our company-wide commitment to Service Excellence.

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