Digital Marketing Specialist (Search, Social, Prog)

Posted 8 Days Ago
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Melbourne, Victoria, AUS
In-Office
Mid level
Information Technology
The Role
12-month maternity-cover role owning activation, optimisation and strategy for Search & Social. Plan, set up, traffic, optimise and report on paid campaigns; run experiments and conversion tests; use data to inform targeting, creative and budget allocation; measure end-to-end customer journeys and communicate insights to stakeholders.
Summary Generated by Built In
You live and breathe innovation, thrive on optimisation, and are driven by performance. In this 12-month maternity cover role, you’ll work with the team to enable the activation, optimisation, and strategy for Aussie Broadband’s Search Social, Programmatic digital marketing.
Based in our Melbourne CBD office (hybrid), you’ll bring your digital marketing experience with hands-on expertise in building and optimising Search & Social campaigns.

At Aussie Broadband we believe difference is something to celebrate. Being advocates for Inclusion and Diversity means our team can bring their whole selves to work and allows us to better represent our customers and the communities that we serve. As a proud Equal Opportunity Employer, supporting and celebrating difference is just one way that we demonstrate our value of ‘Be good to people’ everyday. 

Join us as we continue to grow and make a mark as the 4th largest telco in Australia!

Why work for Aussie? 

Founded in regional Victoria almost 20 years ago, we are local from the ground up. What started in a living room in Morwell, has now expanded to every corner of Australia - we’re growing fast and not slowing down!

Our fantastic culture lives and breathes our values: 

  • Don't be ordinary, be awesome

  • Think BIG

  • No bullsh*t

  • Be good to people

  • Have fun

We are proud to be a B Corp Certified company, which means we’re good to our people, our customers, and the planet by maintaining the highest standards for social and environmental performance, transparency, and accountability.

We care about our community through our Pledge 1% commitment, sponsorship programs and our paid staff community service leave offering.  

But don’t just take our word for it – We have been named one of the top employers in Australia by HRD magazine.

The good stuff

  • 26 weeks paid parental leave for both primary and secondary caregivers (in addition to any government-paid leave)

  • Discounted internet up to the value of $109 per month

  • 20% off our Mobile services 

  • Day to day benefits like flexible working arrangements, Employee Assistance Program (EAP), discounts with big names like Specsavers, HCF and many more

  • Celebrating you! With monthly rewards and recognition

  • Internal training and resources for you to continue to learn, grow and achieve your career goals

  • Yearly allowance for amazing Aussie merch

  • Fitness Passport for access to multiple gyms and pools across Australia

Let’s talk about you

To be successful in this role you will possess:

  • Digital marketing experience delivering and optimising Search, Social & Prog campaigns.
  • Experienced in keyword research, search account pacing, and best-practice campaign structure.
  • Proven ability to optimise performance using bid strategies in SA360 and Google Ads.
  • Experience building and optimising Meta campaigns, including audience targeting and objective-based delivery.
  • Understanding on how to set up Video and Display campaigns within DV360 from deal set up to creative implementation.
  • Exposure to Google Campaign Manager and Floodlights preferred, with a solid understanding of how Floodlights function required.
  • Experience managing budgets and delivering within tight deadlines.
  • Strong analytical mindset, using data to shape targeting, creative direction, optimisation, and performance reporting.
  • Confident working in data-driven environments to interpret results and communicate insights to stakeholders.
  • Demonstrated ability to drive innovation, embrace change, and adopt new digital marketing technologies.
  • Strong knowledge of analytics platforms including Google Analytics and Campaign Manager.
  • Independently setting up and optimising Search, Social & Programatic campaigns, using insights to continuously improve performance.
  • Strong knowledge of analytics platforms including Google Analytics and Campaign Manager.

How will you support our “Why?”

  • Planning, activating, and optimising digital marketing campaigns across paid channels, with ownership of campaign setup, trafficking, optimisation, and reporting against key business goals and internal metrics.

  • Independently setting up and optimising Search & Social campaigns, using insights to continuously improve performance.
  • Identifying trends and insights to inform spend allocation and improve campaign effectiveness.
  • Designing, executing, and measuring experiments and conversion tests using digital marketing best practices.
  • Applying strong analytical skills to evaluate the end-to-end customer journey across multiple channels and touchpoints.
  • Acting as a well-rounded digital marketer with strong expertise in Search & Social, supported by broader channel understanding across digital.

Ready to join?

Hit the apply button to submit your application and our fantastic team will be in touch!

Even if you feel you don’t meet all the requirements, we’d still love to hear your story. We like to think outside the box with the people we hire.

If you have any questions, get in touch today with our team at [email protected]

Just a heads up, we can’t take applications through email, so make sure you apply via the job link we've set for this role, so you don't miss out!

Skills Required

  • Experience delivering and optimising Search & Social campaigns
  • Experience in keyword research, search account pacing, and campaign structure best practices
  • Proven ability to optimise performance using bid strategies in SA360 and Google Ads
  • Experience building and optimising Meta campaigns including audience targeting and objective-based delivery
  • Experience managing budgets and delivering within tight deadlines
  • Strong analytical mindset; use data to shape targeting, creative direction, optimisation and performance reporting
  • Confident working in data-driven environments to interpret results and communicate insights to stakeholders
  • Solid understanding of how Floodlights function
  • Exposure to Google Campaign Manager and Floodlights
  • Strong knowledge of analytics platforms including Google Analytics and Campaign Manager
  • Demonstrated ability to drive innovation, embrace change, and adopt new digital marketing technologies
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The Company
HQ: Morwell
926 Employees
Year Founded: 2003

What We Do

Aussie Broadband is in business to change the telco game. We're a rapidly growing internet service provider with a reputation for providing high-quality internet, transparent customer service and a great place to work. We are proud to have an all-Australian based support team, and don't need to go offshore. We believe it is possible to work smarter, not harder, and keep jobs locally. We've evolved from a start-up in a lounge room in Morwell, later merging with Westvic Broadband, and now listed on the ASX. We are the fifth largest provider of NBN services across Australia. We offer a range of services across the residential, small business and enterprise segments, wholesale and white label segments. Aussie Broadband is also well-known for operating a quality network, with the rollout of our own fibre network across Australia underway. We not only challenge the game in telco, but also other games worth playing - like a focus on inclusion, values that live within the business rather than on the walls, how a rapidly growing company can still feel like a family, how we can make our communities better, and how a regional business can make a national impact.

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