Digital Marketing Specialist - Youtube Marketing

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. 

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. 

Fresh vision. Real impact. Come build it with us.

Digital Marketing is a vital cog in the success of inbound demand generation at Freshworks. The growth of Freshworks as a company rests majorly on the ability of our digital marketing team to create interest in our products among potential customers. Given the competitive environment that exists in the SaaS domain, digital demand generation provides us the ability to influence the top of the funnel in the acquisition journey.

Roles & Responsibilities:

As a digital marketer, your primary objective would be to facilitate our super hungry sales team through demand generation. Your work will involve managing our Youtube paid strategies, paid investments across channels and platforms, working with integrated marketing teams to drive content proliferation, reaching out to market influencers, working with product marketers in strategising on product led growth, planning & executing against our annual plans and most importantly crunching tons of data. Your work will have a fair amount of market research to understand and build strategies to beat competition.

• Plan, execute, and optimize YouTube ad campaigns across brand and performance goals (awareness, consideration, lead gen).

• Own end-to-end campaign management, including audience targeting, bidding, creatives, tracking, and reporting.

• Collaborate with brand and content teams to shape compelling video creatives and storyboards that align with campaign goals.

• Analyze performance data to generate insights, A/B test video creatives and placements, and drive continuous improvement.
  Work with internal analytics tools (and platforms like Google Ads, YouTube Studio, and DV360) to provide regular campaign performance reports.

• Support with creative and graphic design needs — thumbnails, static creatives for all paid ads incl. bumper or companion banners, etc.

• Plan and strategize on demand generation campaigns to drive traction, set targets & build strategies to help achieve them

• Perform comprehensive data analysis from web traffic all the way till revenue

• Monitor KPIs, and set up mechanisms to measure multiple campaigns across Ad platforms

• Create engaging ad content, manage ad placements and optimize for performance based on campaign metrics

• Track and analyze campaign results, provide regular performance reporting and make data-driven decisions to maximize ROI

• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement

• Collaborate with sales and marketing teams to align paid advertising campaigns with broader business goals

• Collaborate with DM team members and other stakeholders on campaign developments, timelines, and results

• Background in business, marketing, finance, economics, or mathematics

• 3-6 years of experience running online demand generation for B2B organization

• Profound expertise in digital paid media strategies (Organic, Paid Search, Social, Display & Video).

• Efficiency in running marketing campaigns at scale across multiple platforms/geographies

• Deep understanding of building and executing comprehensive campaign strategy to drive revenue

• Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics

• Comfortable with driving analytics & measurement for complex inbound and outbound campaigns

• Measuring solutions backed with numbers should be a part of your DNA

• Excellent critical thinking skills - effectively weigh the strengths and weaknesses of different solutions and approaches

• Excellent judgment and decision making skills - effectively weigh the relative cost/benefit of actions

• Should have the persistence to drill-down into problems until a solution is found.

• Active listener – ability to process and understand the needs and goals communicated by stakeholders, and ask relevant questions

• Excellent communicator - be able to explain complicated information effectively and patiently

• Self starter who proactively looks for new initiatives and be open to taking smart risks

• Relevant B2B, SaaS marketing or tech marketing experience is a must

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At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.