Digital Marketing Specialist (Việc Làm Tốt)

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

About Cho Tot

Established in 2012, Chotot.com is the first re-commerce platform in Vietnam pioneering classified 4.0 with more than 1 billion page views every month. On average, 9 out of 10 Vietnamese people are aware of Cho Tot when asking about selling and buying in any category. With the motto “Muốn Là Có” (“A Way to Your Wants”), we leverage technology to build a simple, efficient, and reliable platform that meets all the wants and needs in all stages of your life. There are more than 60 categories on Chotot.com, meaning whether you are looking for a house, a car, a job, a pet, or a piece of vegetable, you can find them on our site. Whether you are passing things you once loved or giving them to people in need, we are here to assist.

At Cho Tot, you will be part of our young and dynamic team in a fast-moving and fun-loving environment. You will receive opportunities to reach all the potentials you can think of in your career ladder. Cho Tot provides a competitive salary and full benefits. More importantly, we are a family within the company to support each other to learn, grow and immerse in new experiences every day. Every member of our family will be there with you on your path of passion to deliver the best online classified site to serve Vietnamese people. Being part of a bigger global organization, at Cho Tot you will also be given opportunities to collaborate with global distributed teams across the world to tackle and provide solutions for some of the most challenging problems in the emerging internet business space. Since 2019, Cho Tot is part of Carousell.

Việc Làm Tốt www.vieclamtot.com is a fast-growing vertical at Chợ Tốt that aims to to provide an effective and reliable platform for both job seekers and recruiters. We are seeking a user-focused Digital Marketing Specialist to join us in order to strengthen our user growth vision. 

RESPONSIBILITIES:

• Take ownership of digital marketing channels including Google Ads, Facebook Ads, Tiktok ads as well as on-off channels when needed to drive performance campaigns. Work with the tech/product team when needed to ensure correct tagging of custom events to track accurately on digital channels.

• Develop digital strategy, digital plan and execute to acquire Job seekers in focused segments as well as maximizing users' success (eg: view specific job ads or applying for a specific job ads) on the platform . 

• Work closely with the business analysts to jointly contribute to the holistic demand growth across the funnel (acquire → activate → engage → retain), ensuring alignment with Jobs’s business goals.

• Actively suggest and conduct A/B testing to improve campaigns performance.

• Conduct weekly reports and monthly analysis as well as evaluate the channels performance, make recommendations, monitor results closely.

• Explore new channels/optimisation tools (eg: youtube short, automation workflow tools such as n8n, etc) to further enhance digital performance and keep updated with popular trends.

• Take on new ad-hoc projects when requested by your team lead/head of department.

QUALIFICATIONS:

Experience:

• Minimum 1 years of experience in Digital marketing. Have familiarity in advertising platforms such as Google Ads (search ads, dynamic search ads, shopping ads, GDN), Facebook Ads (as catalog ads, conversion ads), Tiktok ads (ex dynamic product ads), others app install advertising platforms, etc. 

• Also experience in Google Analytics, Google Tag Manager, Mobile Measurement Platform (eg Branch, Appsflyer). This role is encouraged to get a certificate in Google Ads Fundamentals, Google Analytics, Google Tag Manager.

• Strong data analysis and visualization skills (Excel/Spreadsheet, Google Data Studio). Knowing the basics of SQL, Bigquery is a plus.

Mindset:

• Have a curiosity to dig insights behind data and apply to daily work. Positive working attitude and ability to work under tight deadlines

• Owns an open mind to discuss possibilities/solutions with team members and critical thinking to make decisions.

• Possess teamwork spirit and good interpersonal communication skill to work cross-teams.

BENEFITS:

• Get 15 days of annual leave and 5 days of sick leave per year
• Health insurance for employee and their family members.
• Get a 13th-month salary and annual performance bonus.
• Participate in regular team-building activities and company parties.
• Full of learning and training opportunities to grow your professional and personal skills.
• Our modern offices serve perfectly for a relaxed, yet productive work environment.

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.

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