Digital Marketing Specialist - Social Media & Webinars

This Digital Marketing Specialist is responsible for supporting Syndigo’s digital strategy, with a specific focus on Social Media and Webinars. They will execute social media campaigns, leveraging channel best practices, creative post designs & video to highlight the Syndigo brand, as well as manage the end-to-end webinar process (with tools like Zoom and Marketo).  This is a data-driven role, with the digital marketer leading the charge on success for their channels, keeping a pulse on audiences, segmentation, and overall analytics to continually improve and optimize.  This position is key in planning, creating, and executing Syndigo’s digital marketing strategy — a highly collaborative role, with full visibility on how cross-channel efforts are impacting the overall business. 

The ideal candidate has a great track record with high-growth B2B SaaS companies and demonstrates strong experience in digital marketing, campaigns, and special interest in social media marketing & webinars.  We're talking about collaborating with a team of 10+ other marketers in a casual, remote work environment where you have the autonomy to try new things. Oh, and we don't work in silos either...so you'll get to work cross-functionally to achieve Syndigo's marketing goals! Bring yourself to our table. We can't wait to meet you!

HOW WE’LL BE WINNING TOGETHER DAY TO DAY

• Collaborate with the marketing team to create and execute digital marketing, social media, webinar, and cross-channel video strategies that align with overall objectives and business goals. 
• Plan and execute webinars, communicating with cross-functional stakeholders and managing logistical process using tools like Asana (project management), Microsoft Suite (internal comms & material creation), Zoom (execution), and Marketo (tracking & external comms).  
• Work closely with the design team to develop creative videos, social media campaigns, promotions, and more. 
• Build out target audiences, segmentation, personalization, and optimization in Marketo webinar & social media programs. 
• Leverage Hootsuite to schedule regular posts per best practices, with special attention to LinkedIn, and drive employee engagement with Amplify. 
• Manage end-to-end webinar process and calendar to ensure maximum engagement for high impact business goals. 
• Stay up-to-date on best practices, provide strategic recommendations, and execute updates on social media & webinar channels to ensure we are getting maximum coverage for our ICP. 
• Track the success of campaigns and leverage Salesforce & Hootsuite reporting to provide marketing insights for the team and larger organization. 
• Proofread emails and short form content for clarity, impact, grammar, and spelling. 
• Ability to draft effective short form communications to engage our clients and prospects such as email drafts, impactful social copy and other short form copy for target personas. 

WE SHOULD TALK IF THIS SOUNDS LIKE YOU

• Bachelor's degree in Marketing or related field 
• Minimum of 2 years of experience working in B2B, ideally SaaS tech 
• Experience with B2B social media marketing, webinar management, and tools like Hootsuite, Zoom, Marketo and Salesforce  
• Outgoing personality with willingness to get creative & be a “voice” of Syndigo on video 
• Great project management skills and communication — ability to drive projects forward internally and with cross-departmental + external stakeholders 
• Loves tech – both learning about our industry and the many tools that marketing uses to provide insights that drive the business forward 
• Strong understanding of digital marketing concepts, strategy, and best practices  
• Ability to manage multiple deadlines while demonstrating flexibility and the ability to organize and perform multiple tasks concurrently and efficiently 
• Team player that is reliable, flexible, helpful and works well in a collaborative environment 
• Detail-oriented, with strong editing skills (proofreading for errors, impactful messaging, and to ensure outbound materials are on brand) 
• Strong copy editing/short form writing skills and verbal communication skills 
• Fast learner, highly motivated, self-starter, and creative 
• Client-centric and service-oriented positive attitude 
• Familiarity analyzing metrics and reporting on ROI / success 
• Proficient in Microsoft Office Suite (Outlook, Teams, Word, Excel, PowerPoint, etc) 
• Design skills are a plus 
  

#LI-REMOTE