Company Description
This role is key to driving Red Bull’s digital content strategy, with a focus on optimizing RedBull.com for search engines, executing digital projects, managing content communication plans, and overseeing brand consumer activations. The position is essential to enhancing online visibility, engaging audiences, and ensuring Red Bull’s digital presence remains dynamic and impactful.
Job Description
SEO and Digital Content Strategy
Develop and implement SEO strategies to drive organic traffic to RedBull.com
Collaborate with editorial team and SEO agency to ensure SEO best practices are followed
Monitor and report on SEO performance, making recommendations for improvements
Digital Projects and Consumer Activations
Lead and manage the execution of digital projects on RedBull.com, ensuring they align with business goals
Plan and coordinate brand consumer activations, ensuring they resonate with the target audience
Track, analyze, report on the performance and propose improvement ideas
Data Analysis and Reporting
Track, monitor, and analyze performance data from digital projects, content, and consumer activations
Generate regular performance reports, focusing on key metrics such as engagement, reach, and conversions
Provide actionable insights based on data analysis to optimize digital strategies and content performance
Collaboration and Stakeholder Engagement
Work closely with cross-functional teams (marketing, design, development) to ensure alignment on digital initiatives
Coordinate with internal and external stakeholders to execute campaigns and activations effectively
Stay updated on industry trends and innovations to enhance RedBull.com's digital content strategy
Qualifications
Experience in content management required
Experience in SEO a major plus
Experience in content commissioning and promotion
Passion for the Red Bull brand, its content and values, and understands how to translate this into driving brand love in an online environment through media
Has a good sense of online trends and knows how to drive Word of Mouth online
Experience in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior
Experience with CMS operations and web development
Works with passion and motivates others around them
Experience at a large media or marketing organization a plus
Additional Information
Bachelor's Degree
Turkish & English essential
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
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