Aledade is the largest network of independent primary care.
The Role
The Digital Marketing Specialist manages digital marketing campaigns, focusing on email, paid advertising, and web content to engage healthcare providers. This role requires strategic planning, performance tracking, and collaboration with cross-functional teams to optimize marketing efforts.
Summary Generated by Built In
As a Digital Marketing Specialist at Aledade, you’ll play a vital role in driving the success of our digital outreach by planning and executing high-impact campaigns that engage healthcare providers and decision-makers. Your work across email marketing, paid media, landing pages, and web content will directly support our mission to help independent primary care practices thrive. By optimizing performance through data-driven strategies and seamless execution, you’ll help amplify Aledade’s brand, attract the right partners, and contribute to the continued growth of our value-based care network. This role is ideal for someone who thrives at the intersection of strategy, creativity, and measurable results.
Candidates should be comfortable working remotely/work from home anywhere within the US.
Primary Duties:
Digital Marketing Campaign Management and Optimization:
- Design and implement integrated digital marketing campaigns across the entire digital journey, including organic digital (email marketing, landing pages, web pages) and paid digital (Google PPC, LinkedIn, programmatic, content syndication) channels.
- Align marketing initiatives with overall business goals, ensuring a consistent brand message across platforms.
- Schedule, deploy, and monitor digital campaigns, ensuring accuracy and timeliness.
- Conduct A/B testing to optimize all marketing assets including subject lines, content, and ad creatives.
- Utilize analytics to track performance metrics and generate insights for improvement.
Email Marketing:
- In partnership with team leadership, craft and implement email marketing strategies, including segmentation and targeting based on customer behavior and preferences.
- Develop and refine email content and copy, incorporating personalization techniques to boost customer interaction.
- Collaborate with design and content teams on the creation of compelling email content and visuals.
- Manage and grow email subscriber lists, ensuring compliance with privacy regulations.
- Engage in list cleanliness practices and manage automated workflows for email campaigns.
Paid Advertising:
- Partner with team leader on creating and overseeing paid advertising strategies, leveraging PPC, programmatic, display, and content syndication.
- Support development and management of budgets for paid media campaigns, focusing on maximizing ROI.
- Craft and refine advertising copy for optimal performance across key paid digital platforms.
- Work closely with design to create and optimize ad graphics and visuals.
- Ensure all campaigns comply with relevant regulations and industry standards.
- Stay updated with the latest trends and tools to implement best practices.
Landing Page and Webpage:
- Develop and refine landing pages and website content to create a consistent and effective online user journey, ensuring adherence to established brand voice and tone.
- Stay updated with the latest trends and tools to implement best practices when it comes to SEO and UX/UI.
Collaboration:
- Work closely with cross-functional teams including Portfolio, Field Marketing, Customer Experience, Marketing Ops, Sales and Corporate Marketing teams to align digital strategies with business objectives.
- Collaborate with team members involved in marketing processes to ensure successful execution and knowledge sharing.
- Contribute to team knowledge by sharing and documenting best practices related to digital marketing processes across the team.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 4+ years of experience in digital marketing, with expertise in email marketing and paid advertising channels
- Proficiency with platforms like SalesForce, HubSpot, Google Adwords, LinkedIn and programmatic advertising
- Strong analytical and problem-solving skills with familiarity in analytics tools (e.g., Google Analytics, SEMrush, Hubspot, SFDC)
Preferred KSA's:
- Excellent written and verbal communication skills and experience managing vendor and agency relationships
- Hubspot marketing certifications
- Google Adwords and Google Analytics certifications
- ABM certifications
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants
Top Skills
Google Adwords
Google Analytics
Hubspot
LinkedIn
Programmatic Advertising
Salesforce
Semrush
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Aledade is the largest network of independent primary care, enabling clinicians to deliver better patient outcomes and generate more savings revenue through value-based care. Aledade’s data, personal coaching, user-friendly workflows, health care policy expertise, strong payer relationships and integrated care solutions enable primary care organizations to succeed financially by keeping people healthy. Together with more than 1,900 practices and community health centers in 45 states and the District of Columbia, Aledade manages accountable care organizations that share in the risk and reward across more than 200 value-based contracts representing more than 2.5 million patient lives. To learn more, visit www.aledade.com or follow on X (Twitter), Facebook or LinkedIn.
Why Work With Us
At Aledade, we’re all about doing good for patients, practices and society - which is why we’re so passionate about value-based care and the work we do every day. Because we’re working to benefit all of society, we believe the best way to do so is to utilize all of our team members and their unique experiences, interests, backgrounds and beliefs.
Gallery
.png)
