Digital Marketing Specialist
Peddle is seeking a talented and experienced Digital Marketing Specialist to join our Marketing team. In this role, you will be responsible for effectively managing, optimizing, and improving Peddle's online presence through paid media and search engine optimization strategies.
The ideal candidate will have experience building and executing campaigns within Google Ads, Microsoft Ads, and Meta Ads, including budget and bidding management. They should also have on-page and off-page SEO experience, and the ability to manage, measure, and report on the effectiveness of these channels.
What that means:
- Plan, execute, optimize and manage paid search campaigns on ad platforms
- Collaborate with the marketing team to determine the strategy, vision, and roadmap for our digital channels to drive conversion opportunities through SEO, SEM, and paid social
- Analyze website traffic, campaign performance, and other marketing data to measure ROI and identify areas for improvement
- Develop and implement SEO strategies to improve organic search rankings and drive qualified traffic
- Troubleshoot SEO issues using tools like SEMRush, and Ahrefs, to determine what actions need to be taken to improve SEO
- Collaborate with content writers to create new content and optimize existing content
- Conduct keyword research, on-page optimization, and content optimization to enhance website visibility on search
- Work with product team and developers to optimize the website from a technical SEO standpoint
- Conduct A/B testing and implement learnings to continually improve campaign performance
- Conduct market research and competitor analysis to stay ahead of industry trends and identify new opportunities
What you'll need:
- Bachelor's degree in Marketing or equivalent experience
- 2-4 years of experience running campaigns on Google Ads, Microsoft Ads, and Meta Ads
- 2-4 years of experience in SEO including, content writing, search term research, digital PR, and backlink strategies
- Experience with data analysis and report pulling from ad platforms, web analytics, and internal systems
- Excellent project and time management ability with solid writing skills
- Analytical in nature enjoy problem-solving and measuring results
- Ability to work independently and manage multiple projects simultaneously
- Passion for creativity and innovation
What You'll Get
- Access to robust health, vision, dental, and life insurance plans
- Employer matching 401(k) plan
- Profit-sharing plan
- Generous PTO (Paid Time Off)
- Paid maternity/paternity leave
- Tuition reimbursement
- Donation matching program
- Fitness Reimbursement Program
- Company paid weekly lunches
- Student loan assistance
- Employee recognition programs
Who We Are
Peddle started out of a passion for making selling used cars fast and easy. We love that every used car has a personality, with its share of quirks. We don't just see busted windshields and broken tail lights, we see road trip warriors, glory days and a vehicle with a story to tell.
No matter how used or beat up, we'll buy it. And we make the process easy and enjoyable because that's what a modern business should do. We're people first, cars second. Customer service is what makes our company great. And we follow that with smart technology and design.
What We Do
We connect car sellers to car buyers and car towers and make the whole process super simple.
Offers are instant. Pickup is always free (as soon as same-day) and payment happens on the spot. No hoops, no tricks, no gimmicks.
