Digital Marketing Specialist (Remote - US)

Posted 2 Days Ago
Hiring Remotely in Hopkins, MN, USA
In-Office or Remote
51K-80K Annually
Entry level
Cloud • Hardware • Internet of Things
The Role
Support execution of digital marketing campaigns and marketing automation; assist with email campaigns, landing pages, webinars, and lead nurture programs. Use AI tools to develop content and repeatable workflows. Manage corporate social media, draft and schedule posts, and monitor engagement. Maintain campaign data, support dashboards and reporting, and identify opportunities to improve campaign performance and MQL generation.
Summary Generated by Built In

Since 1985, Digi International has been a pioneer in wireless communication, forging the future for connected devices and responding to the needs of the people and enterprises that use them. Before the Internet of Things was a thing, we built M2M and IoT devices, adapted to evolving network standards, and optimized data communications around the most advanced protocols and emerging technologies.

From radio frequency modems to gateways, cellular routers, networking devices, embedded system-on-modules (SOM) and single-board computers (SBCs), Digi's solutions have continually grown to serve an extensive breadth of applications across the IoT landscape. Today, our IoT offerings include sensor-based solutions, a sophisticated platform for remotely monitoring device deployments of any size, anywhere, as well as professional design, implementation and certification teams to help you carry out your vision, no matter how large or small.

Position
Digi International is seeking a Digital Marketing Specialist to support digital marketing programs that generate leads and drive pipeline growth. You will work with marketing and sales operations teams to support campaign execution, lead generation, and marketing analytics while helping build repeatable AI-assisted marketing workflows.

What You Will Do 
Marketing Automation & Campaign Execution
  • Support the execution of marketing campaigns using platforms such as HubSpot or similar marketing automation tools
  • Assist with email campaigns, landing pages, and campaign workflows that capture and nurture leads
  • Support digital marketing initiatives, including webinars, email programs, and promotional campaigns
Demand Generation & Lead Management
  • Help support programs that generate Marketing Qualified Leads (MQLs)
  • Assist with lead segmentation, campaign tracking, and CRM integration
  • Help maintain lead nurture programs that guide prospects through the marketing funnel
AI-Assisted Marketing Workflows
  • Use AI tools to support campaign development, marketing content creation, and analysis
  • Help develop repeatable workflows that improve marketing efficiency
  • Evaluate new AI tools that support marketing productivity and performance
Digital Marketing & Social Media
  • Help manage Digi’s corporate social media presence, including LinkedIn, Facebook, and X
  • Draft and schedule posts promoting products, events, and company updates
  • Monitor engagement and track performance metrics
Marketing Analytics & Reporting
  • Maintain campaign data, including audience segments and campaign tracking
  • Support marketing dashboards and performance reporting
  • Help identify opportunities to improve campaign performance and engagement
Who You Are and What You Bring
  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • Basic understanding of digital marketing, email campaigns, and social media
  • Strong written communication and organizational skills
  • Interest in marketing technology platforms and AI tools
  • Interested in AI-driven marketing, marketing automation, and digital campaigns
  • Enjoys combining creative marketing with data and analytics
  • Curious about new marketing technologies and interested in learning how AI can improve marketing effectiveness.
      Desired But Not Required
      • Exposure to marketing automation platforms such as HubSpot, Marketo, or Mailchimp
      • Familiarity with AI-assisted marketing tools or generative AI platforms
      • Experience using Google Analytics or marketing dashboards
      • Experience supporting social media or digital marketing initiatives
       
      What We Offer
      • Hands-on experience executing AI-assisted marketing campaigns
      • Experience working with marketing automation platforms and CRM integrations
      • Exposure to modern AI-driven marketing workflows
      • Mentorship from experienced marketing and demand generation leaders
      Digi International offers a distinctive Total Rewards package including a short-term incentive program, new hire stock award, paid parental leave, open (uncapped) PTO, and hybrid work environment in addition to our competitive medical, health & wellbeing and compensation offerings.
       
      The anticipated base pay range for this position is $51,000 – $80,000. Pay ranges are determined by role, job level and primary job location.  The range displayed reflects the reasonable range we anticipate paying for this position and reflects the cost of labor within several U.S. geographic markets. The specific salary offered within the range will depend on various factors including, but not limited to the candidate’s relevant and prior experience, education, skills, and primary work location.  It is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each position. Pay ranges are typically reviewed and updated annually.
       
      At Digi, we embrace diversity and inclusion among our teammates. It is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. We are committed to providing an environment of respect where equal employment opportunities are available to all applicants and teammates.
       
      *Please note that we are unable to provide visa sponsorship for this position. This includes, but is not limited to, work visas, employment-based visas, or residency sponsorship. Candidates must have valid work authorization in the United States at the time of application. Visa applications of any kind will not be considered.
      Equal Opportunity Employer
      This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

      Skills Required

      • Bachelor's degree in Marketing, Communications, Business, or related field
      • Basic understanding of digital marketing, email campaigns, and social media
      • Strong written communication and organizational skills
      • Interest in marketing technology platforms and AI tools
      • Enjoy combining creative marketing with data and analytics
      • Curiosity about new marketing technologies and learning AI-driven marketing
      • Exposure to marketing automation platforms (HubSpot, Marketo, Mailchimp)
      • Familiarity with AI-assisted marketing tools or generative AI platforms
      • Experience using Google Analytics or marketing dashboards
      • Experience supporting social media or digital marketing initiatives
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      The Company
      HQ: Hopkins, MN
      920 Employees
      Year Founded: 1985

      What We Do

      Digi International (Digi) is a leading global provider of mission-critical and business-critical machine-to-machine (M2M) and Internet of Things (IoT) connectivity products and services. We help our customers create next generation connected products and deploy and manage critical communications infrastructures in demanding environments. Our embedded modules and off-the-shelf routers, gateways and network products are designed for relentless reliability and deliver unquestioned performance and security. Our cloud-based software and professional services help customers put their connected products and assets to work across a broad range of mission-critical industry applications. Founded in 1985, we’ve helped our customers connect over 100 million things, and growing.

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