Digital Marketing Specialist, Paid Social

Blueprint is looking for a Digital Marketing Specialist to own the day-to-day management and growth of its paid digital marketing efforts on social media platforms like Facebook, Instagram, and LinkedIn. Paid Marketing is a key driver of brand awareness, leads, and purchasers of Blueprint’s test prep offerings and holds a significant revenue generating responsibility. This role will be responsible for developing and implementing Blueprint’s paid social strategies and scaling them profitably. 

What You'll Do

• Plan, develop, and launch paid social media campaigns on platforms such as Meta Ads and LinkedIn Ads to drive brand awareness, lead generation, and purchases of Blueprint’s products and services
• Ideate and build audience segments for precise targeting, leveraging first-party data, lookalike audiences, and platform-specific tools
• Monitor and manage advertising budgets to maximize ROI and maintain cost efficiency
• Build reporting, analyze campaign performance, and adjust strategies based on data-driven insights
• Collaborate with other functional marketing teams to align paid social strategies with broader marketing objectives
• Work closely with Creative teams to develop engaging ad copy, visuals, and video content optimized for paid social channels
• Partner with eCommerce and web development teams to ensure landing pages and website experiences align with paid social strategies
• Stay up-to-date with platform changes, new ad formats, and emerging paid social trends to continuously enhance campaign performance
• Conduct competitive analysis to benchmark Blueprint’s performance and identify new opportunities for growth
• Test and implement new audience, ad, and bidding strategies to refine Blueprint’s paid social efforts

Who You Are

• 2+ years of hands-on experience managing paid social campaigns, audiences, and ads in Meta & LinkedIn Ads platforms
• Strategic thinker who can develop innovative, creative, and measurable paid social marketing strategies
• Proven experience leading cross-functional marketing initiatives, collaborating effectively with content, creative, and eCommerce teams
• Able to clearly communicate strategies and possibilities within advertising platforms  to non-digital marketing stakeholders
• Passionate about data-driven decision-making, with a deep understanding of campaign performance metrics, audience insights, and optimization strategies
• Interested in medical and law education, with an understanding of how to market effectively in these industries
• Experienced in using project management tools like Asana to collaborate across functional-marketing teams to plan and manage workloads
• Highly organized and detail-oriented, with the ability to manage multiple campaigns and projects simultaneously

Life at Blueprint

We’re Blueprint! We live at the intersection of education and technology. We use technology and powerful data to create personalized and innovative learning experiences. Our team is passionate about education and its ability to improve lives. Our learners hold us to a high standard, and we do the same with each other. We thrive on change, we are passionate about improvement, we practice trust-based vulnerability, and we are committed to a culture of freedom and responsibility. We get a lot done, and we have a lot of fun doing it.

• Meaning. Do meaningful work that has a positive impact on society.
• Influence. Good ideas win, and we value contributions from everyone.
• Innovation. It’s central to who we are and everything we do.
• Growth. We are always learning and you will sharpen your skills.
• Performance. We set aspirational goals and make them happen.
• Low ego. High energy! That’s our recipe for success.
• Autonomy. We thrive with freedom and responsibility.
• Flexibility. We trust our people to do phenomenal work without unnecessary rules.
• Remote first. And not going back.

Benefits include:

• Competitive salary at a growing company
• Remote-first work environment allowing for flexibility
• Unlimited PTO, comprehensive health benefits and 401(k) match
• Additional Wellness Days to support a balanced schedule
• Monthly remote-work and annual home office equipment stipends
• Flexible Spending Account
• Parental leave benefits
• Continual learning and mentoring opportunities
• Free access to test prep programs for team members, and family discounts

Diversity, Equity, Accessibility, and Inclusion at Blueprint

We believe diversity, equity, accessibility and inclusion are essential to our excellence and are the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.

The Blueprint community values differences in the pursuit of inquiry and knowledge, mutual understanding, respect, trust, transparency, and partnership. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. In our innovative and inclusive workplace, we prohibit discrimination and harassment of any kind.

We are committed to creating a welcoming workplace that reflects the diversity of the communities we serve and includes individuals with a diverse set of backgrounds and experiences. Individuals of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.

Blueprint participates in E-Verify and can only hire U.S.-based employees with the required employment authorization status.

California residents, please review Blueprint's privacy policy here.

Application Deadline: Monday, April 14th