Digital Marketing Specialist
Life Unlimited. At Smith+Nephew, we design and manufacture technology that takes the limits off living.
Responsible for Providing functional expertise and execution support to Smith & Nephew’s brand and cross-franchise HCP, Med Ed & Consumer integrated marketing efforts
What will you be doing?
- Optimize CMS platforms (HCP, Patient websites), manage content and analytics to provide usage insights and drive adoption
- Manage sales enablement platform, content and analytics to provide usage insights and drive adoption
- Lead other functionality enhancements based on business requirements.
- Establish channel with Global Web team for N. Asia technical and content input
- Manage owned (LINE, DotDigital, Meta) and 3rd party advertising/webinar platforms
- Execute digital marketing campaigns on multi-channel media platforms, and report with campaign performance insights to optimize future campaigns.
- Support local implementation of marketing automation.
- Contribute to international/regional digital marketing forums to drive knowledge sharing and best practice within organization
- Own and train marketers in Promotional Material SOP for N. Asia
- Create marketing assets / Support localisation of global or regional toolkits in line with N. Asia strategic initiatives: Digital (Web, Social, Email) & Print (Marketing Literature).
- Manage promotional asset approval pathways on local platforms to meet local regulations and Corporate Brand compliance.
- Maintain approved assets on internal platforms
- Manage 3rd party creative vendors where relevant.
What will you need to be successful?
Success in the role will require a combination of technical knowledge, soft skills, and a deep understanding of both the business and service-providing sides of an organization. Successful candidates would need the following:
- Relevant industry qualifications for Web Design, Digital Asset Creation, or Media Communications
- Tertiary qualification in Marketing, Communications or Healthcare
- Proficient skills in Adobe Creative Suite (including Dreamweaver & Flash) +6-8 years’ experience developing digital assets in a commercial environment
- Proficient in CMS website design, management and SEO(Sitecore a plus)
- Keeps updated with latest creative asset design (image/video) and AI software applications
- Good understanding of Social Media, Google Advertising, Analytics, Salesforce CRM and Marketing Automation.
- Solid knowledge of marketing communications concepts.
- Positive energy to influence the local organization in shaping an optimal digital experience for our customers
- Proactive, with sense of urgency, engaged and accountable for the role’s commitments.
- Strong communication skills with the ability to listen, understand and respond effectively. (Fluent in languages: Japanese, English; Korean a plus)
- Demonstrable ability to work collaboratively with teams of internal and ex
Stay connected and receive alerts for jobs like this by joining our talent community.
We're more than just a company - we're a community! Follow us on LinkedIn to see how we support and empower our employees and patients every day.
Check our Glassdoor page for a glimpse behind the scenes and a sneak peek into You. Unlimited., life, culture, and benefits at S+N.
Explore our new website and learn more about our mission, our team, and the opportunities we offer.
Stay connected and receive alerts for jobs like this by joining our talent community.
We're more than just a company - we're a community! Follow us on LinkedIn to see how we support and empower our employees and patients every day.
Check our Glassdoor page for a glimpse behind the scenes and a sneak peek into You. Unlimited., life, culture, and benefits at S+N.
Explore our new website and learn more about our mission, our team, and the opportunities we offer.
Top Skills
What We Do
Smith+Nephew is a global medical technology company. We design and manufacture technology that takes the limits off living. We support healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential.
From our first employee and founder, T.J. Smith, to our team today, it’s our people who make Smith+Nephew a unique place.
Yes, we love to innovate and develop exciting technologies, and we offer competitive salaries and progressive benefits. But it’s our culture - of Care, Collaboration and Courage - that really sets us apart.
Through a spirit of ownership and can-do attitude, we work together to win..
We’re a company of people who care about each other, about our customers and their patients, and about our communities.
Together, we fulfill our shared purpose of Life Unlimited.
Please note: not all products referred to may be approved for use or available in all markets.
