Digital Marketing Specialist - Middle East M.F

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Kayro, Cairo
In-Office
Mobile • Financial Services
The Role
Company Description

🌍The Digital Virgo Group are global specialists in mobile payment through telecom operator billing solutions. By connecting merchants to operators, we meet the growing demand for digital payments via a simple transactional channel that is fast, secure, and available worldwide.

When you join Digital Virgo, you become part of an innovative, international group with local teams who collaborate daily, leveraging their complementary skills. Our teams come from multicultural and diverse backgrounds - a richness that enhances our company. We’re known for our work environment, which strikes the perfect balance between ambitious projects and good humour. We take pride in encouraging individual development and initiative.

Find out more about our business and the group at digitalvirgo.com.

Job Description

As part of Digital Virgo's strong Year-on-Year growth in the Middle East region, we are seeking a talented and rigorous Digital Marketing Specialist. Based in Cairo, you will play a key role in analyzing marketing performance, provinding strategic insights, and supporting the creation of impactful digital initiatives. You will report directly to the Regional Operations Director. 

Main Responsibilities : 

Performance & Analytics

  • Conduct competitive analysis : benchmarking, market studies, and trend identification. 
  • Monitor and analyze activity using clear KPIs and metrics. 
  • Deliver actionable insights and recommendations to improve marketing effectiveness. 
  • Prepare structured monthly reports on the main KPIs. 

Marketing Strategy & Support 

  • Contribute to creative ideas for marketing initiatives and campaigns. 
  • Collaborate with Business, and Marketing teams to enhance campaign impact.
  • Support in the creation of marketing materials and messaging, ensuring alignment with regional trends. 

Project & Operations 

  • Drive small-scale digital projects from concept to delivery. 
  • Liaise with and update stakeholders (Business, Technical, Operational, Marketing) on project progress. 
  • Track deliverables to ensure deadlines are respected. 

Qualifications

Required Skills 

  • Fluent in English & Arabic (spoken & written) ; French is a plus. 
  • 1-3 Years of Experience.
  • Strong knowledge of digital advertising, marketing and performance KPIs.
  • Analytical mindset with attention to detail and a structured approach. 
  • Creative thinker able to propose ideas and collaborate with croos-functional teams. 
  • Proficient in productivity tools (Jira, Looker, Tableau, etc.) and Microsoft Office (Excel, PowerPoint, Word). 
  • Excellent interpersonal skills : team player, communicator, and collaborator. 
  • Previous experience in the VAS industry would be a plus. 

Additional Information

Recruitment process : 

If your profile catches our attention, we will invite you for a first interview with the Human Resources department, followed by a second interview with operational managers.

This opportunity represents much more than just a professional opportunity. At Digital Virgo, we take pride in promoting an inclusive environment that is open to diversity. We all come from different backgrounds and experiences, which is our strength. Our opportunities are accessible to all, regardless of origin, orientation, gender identity, or disability.

Join our diverse and inclusive teams where everyone can grow and succeed.

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The Company
LYON
728 Employees
Year Founded: 2008

What We Do

The Digital Virgo Group is one of the world's leading specialists in mobile payment via Telecom Operators’ billing solutions. By connecting Merchants to Carriers, we address the growing need for the digitalisation of payment by using a simple, fast and secure transactional channel available anywhere in the world. The Group's added value lies in its ability to address mobile payment in its entirety to optimize the billing by considering strategic aspects such as the customer journey, local adaptation, user acquisition, the data management or the regulatory and compliance framework. Our technological hub made of innovative platforms and tools enables us to respond to our partners' main challenges of scalability, complexity and security to drive their growth while improving their users’ experience. Our global network of local offices allows us to roll out scalable and secure Mobile Commerce experiences worldwide.

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