Digital Marketing Specialist (m/f/d)

Mylan Österreich GmbH

At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.
Viatris empowers people worldwide to live healthier at every stage of life.
We do so via:
Access – Providing high quality trusted medicines regardless of geography or circumstance;
Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
Partnership – Leveraging our collective expertise to connect people to products and services.
 

Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.

For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world.

The Role & What You Will Be Doing

As a Digital Marketing Expert (m/f/d) permanent you will be joining the dynamic digital marketing team embedded in the Viatris commercial stream. By developing and implementing digital initiatives to maximize the impact of marketing & sales activities, you will play an instrumental role in transforming Viatris into an omni-channel enabled organization

What’s in it for you?

• Digital Mastery: Work with the latest digital marketing tools, enhancing your skills in SEO, email campaigns, A/B testing and more.

• Innovative Impact: Be at the forefront of healthcare innovation by implementing cutting-edge digital marketing strategies and harnessing powerful analytics tools (such as Fabric) to drive engagement and growth.

• Creative Scope: Develop and execute creative digital marketing campaigns that resonate with diverse customers to deliver tangible impact.

• Global Collaboration: Connect with colleagues across the globe to deploy and adapt successful digital marketing strategies for maximum local impact.

• Professional Growth: Gain valuable experience in a dynamic field, with opportunities for continuous learning and career advancement

Your Responsibilities:

• Collaborate with Sales, Marketing & Medical: Work in a cross-functional environment to understand stakeholder needs and deliver digital marketing strategies that drive Viatris forward

• Content Creation & Management: Collaborate with Product Managers to evaluate market dynamics, asses the right channel mix, create engaging content and implement omnichannel marketing activities

• Global & Local Integration: Connect with global colleagues to adapt and translate relevant digital content to fit the local Austrian healthcare landscape

• Digital Asset Management: Create and deploy content for e-mail marketing (Rep-Triggered Emails), Mass Mail marketing and contribute to the development of the ViatrisConnect portal

• New Digital Initiatives: Leverage AI tools to (re)create content, creatively collect e-consents and suggest enhancements for levearing latent potential of Veeva CRM

• Data-Driven Insights: Own digital metrics and interpret data from Power BI dashboards to evaluate the impact of digital tactics to adapt activities for reach, business growth and sales maximisation

• Proactive Digital Content: Identify opportunities to implement digital content that bolsters brand visibility

• Training & Development: Train marketing & sales colleagues on digital capabilities to foster digital literacy within the organization

• Growth Strategies; Develop growth strategies for the Viatris omni-channel network to ensure an increased customer reach and engagement

• Customer Journey Mapping: Drive the digitization of the customer journey to strengthen customer relationships, understand touchpoints and enhance the overall customer experience

About Your Skills & Experience

For this role, we’re looking for a candidate who has an effective combination of the following qualifications, skills and experiences:

• Bachelor’s Degree in the field of Marketing, Digital/Online Marketing or related areas

• Minimum 2 years of experience in Digital Marketing or Online Marketing or Growth Hacking

• Basic understanding of the Austrian healthcare environment

• Experience in Consumer Marketing / creative agency environment is an advantage

• An open mind and willingness to learn

• Fluent in German and English (written and oral)

What we offer you:

• Exciting tasks at one of the best employers in Austria, certified as a Great Place to Work® in 2023

• Independent work with a great team

• Flexible working hours and home office option up to 3 days / week

• Friendly working atmosphere with development opportunities

• At least € 50.000 annual gross salary

At Viatris, we are dedicated to building a truly diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t fully align with every requirement, we still encourage you to apply. You may just be the right candidate for this or other roles.

Why Viatris?

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. You will also have the opportunity to access excellent career progression opportunities and work-life balance initiatives. 

Diversity & Inclusion at Viatris

At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be. If you would like to know more about what diversity, equity and inclusion means to us, please visit https://www.viatris.com/en/Careers/Diversity-and-Inclusion

Sustainability at Viatris

Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life, recognizing that our actions affect the stakeholders and communities we serve. To learn more about our efforts, please visit https://www.viatris.com/en/about-us/corporate-responsibility

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. 

Viatris is an Equal Opportunity Employer.