As a Channel Digital Marketing Specialist, you will play a key role in driving profitable digital growth within the Korean market. You will be at the forefront of developing and executing optimized, channel-specific strategies that align with commercial goals and brand direction. With a strong focus on performance and innovation, you will take ownership of digital marketing campaigns—from planning to execution—across your dedicated channels.
In this role, you will collaborate closely with regional teams, agencies, and cross-functional partners to ensure strategic alignment, effective communication, and impactful delivery. Your work will directly contribute to improving traffic, conversion, and revenue, while ensuring a strong and consistent brand experience across all touchpoints.
The Channel Digital Marketing Specialist reports to the Digital Marketing Manager in Korea.
What you will do:
- Improve and implement digital channel strategies tailored to the Korean market.
- Manage campaigns across PPC, social media, SEO and Kakao.
- Analyze performance data to optimize traffic, conversion, and revenue.
- Collaborate with internal teams (PR, merchandising, creative) to align with the commercial plan.
- Manage and report on channel budgets and KPIs using Google Analytics and other tools.
- Brief creative and copy needs based on insights and ensure brand consistency.
- Educate and communicate the value of digital efforts to internal stakeholders
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed
- Experience in digital marketing, ideally within the fashion industry or related fields.
- Proficient in Google Analytics, PPC platforms, social media tools, and Kakao.
- Strong analytical, communication, and project management skills.
- Fluent in Korean and English (to communicate with regional stakeholders).
- Experience working with cross-functional teams and external agencies.
- Creative, structured, and results-oriented with a customer-centric mindset.
This is a full-time position based in our Seoul office.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this colleagues also receive
- H&M Group staff discount
- Flexible work arrangements
- Celebration of Long Service Award
- HIP - H&M Incentive Program for Long service employee
- Childcare / Family Care Leave
- Health checkup
- Wellness benefit
- Paid leave / Sick leave
- Volunteer benefit
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
Please upload an English CV.
Kindly note this position is offered on a local contract, therefore you should have the legal right to work in South Korea before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.
We are looking forward to hearing from you!
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
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What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
