Digital Marketing Specialist II
The Digital team at Cox Communications is seeking a Digital Marketing Specialist II to manage merchandising across the digital ecosystem to drive new customer acquisition and create relevant digital destinations for marketing campaigns to maximize mid-funnel conversion. This role will report to the Director of Digital Acquisition and will partner with cross-functional teams across marketing, including Marketing Strategy, Brand, Media, Consumer Product Marketing, etc. This role will also support the Manager of Digital Community Sales and Marketing with the development and maintenance of personalized community landing pages and digital integration goals.
What You'll Do

• Manage positioning of the Cox Communications brand and merchandising of products/services across the digital ecosystem, including cox.com, chat/chatbot, third party digital affiliates, etc.
• Develop cox.com destination experiences for mass market and targeted marketing campaigns to drive mid-funnel conversion.
• Partner with SEO team to ensure all new content is optimized toward maximizing organic search traffic volumes and quality/relevancy.
• Lead the development, day-to-day operations, and optimization of personalized landing pages (built on Yext platform) for multi-dwelling and single-family community partnerships; partner closely with Mgr. of Digital Community Sales & Marketing as well as internal and external community managers as needed to obtain personalized content and drive digital integration.
• Analyze reporting for personalized community pages and present performance insights to leadership.
• Drive 100% accuracy of content and adherence to brand and business objectives as well as to regulatory and privacy guidelines, in close partner with internal Marketing Strategy, Brand, Consumer Product Marketing, Media, and Legal teams.
• Facilitate day-to-day operations within the team, including QA, creative vetting, Legal reviews, etc.
• Stay informed about industry trends, competitor activities, and emerging digital marketing technologies to inform strategic decision-making and maintain a competitive edge.
• Identify and propose process improvements to drive efficient operations.
• Report weekly status updates and escalate project risks to manager.
• Contribute to a positive team culture by actively participating in team meetings, regularly working in the office, sharing insights and ideas, and supporting team members as needed.

What's In It For You
At Cox, we reward your hard work with meaningful benefits.
First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars!
We value people more than technology. That means you'll work within a culture and with a team that values your leadership, your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.
We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.
Who You Are
Minimum

• Bachelor's degree in a related discipline and 2 years of experience in a related field. The right candidate could also have a different combination, such as a master's degree and up to 2 years of related experience or 6 years' experience in a related field
• Familiarity with digital marketing concepts and techniques, including online merchandising, UX/Design, SEO, and conversion rate optimization; plus, a passion to continuously learn and grow in the field
• Excellent attention to detail and ability to manage multiple projects simultaneously and autonomously as needed
• Effective communication skills, both written and verbal, with the ability to collaborate across teams and influence stakeholders
• Proactive, self-motivated mindset with a willingness to take initiative and drive results
• Possess basic creative and copywriting skills, with Photoshop experience preferred
• Analytical mindset with ability to identify trends/opportunities in reporting and make data-driven decisions; Adobe Analytics experience preferred
• Ability to thrive in a fast-paced, high-performance environment

Preferred

• Sales and/or marketing experience with focus on site and offer merchandising
• Familiarity with Cox residential markets and service marketing
• Strong sales stimulation, merchandising and project management skills required
• Perform at optimal levels with little guidance
• Working knowledge of modern digital technologies, such as content management systems, targeting and web analytics platforms
• Adobe Marketing Cloud experience (including Adobe Analytics) desired
• Experience and understanding of online marketing tactics and creative development across all device types (handheld mobile devices, tablets, desktop/laptop, iOS, etc.)
• Working knowledge of digital KPIs and success measurements (.com metrics, paid search, digital display, remarketing, video pre-roll/broadband tv, paid social media)

USD 58,400.00 - 87,600.00 per year
Compensation:
Compensation includes a base salary of $58,400.00 - $87,600.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
About Cox Communications
Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.