Kinship and Science & Diagnostics are divisions of Mars Petcare—and are dedicated to one purpose: creating A BETTER WORLD FOR PETS™. Through comprehensive veterinary care, nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing and pet welfare, our 100,000 Petcare Associates help pets in more than 130 countries.
This is a part time (5-10 hours per week, flexible hours), on call and project request specific contract position.
Kinship’s mission is to support, educated and engage pet parents at every step along their journey as a single source of truth for pet care via expert advice, curated, customized content, and 24/7 access to licensed veterinarians, nutrition and behavior experts. We currently operate under a house-of-brands structure, with Kinship being the behind-the-scenes force that owns and drives our four consumer-facing brands: Adopt-a-Pet (adoption platform), The Wildest (content site with expert health, behavior, nutrition, etc advice), and The Kin (televet chat/app, record storage, personalized recommendation, PetExec (empowers organizations of all sizes to dedicate more time to what truly matters – pets)
Experience working with Google Ad Manager on geo-targeted display ad campaigns is a requirement
- Manage Adopt a Pet site display ads using Google Ad Manager (GAM)
- Load all partner and sister brand ads and initiate campaigns in Google Ad Manager, ensuring that ads are segmented correctly based on agreed-upon allocated share of voice (SOV)
- Manage ad targeting, including geo- and breed-specific ads
- Ensure that the proper tracking is in place on partner and sister brand ads, including DCM tags and/or UTM parameters, where applicable
- Serve as subject matter expert, advising on Google Ad Manager capabilities
- Tracking, reporting, and optimization
- Update display ad tracker to reflect the current ad SOV breakdown as changes are made (cadence: bi-weekly, and when changes are made in GAM)
- Product monthly display ad reports for Adopt a Pet marquee sponsors and sister brands
- Provide recommendations for ad creative and placement optimization based on performance, for the team to present to partners
- Rate card
- Create rate card for Adopt a Pet display ads, providing a breakdown of pricing across inventory
COMPENSATION
The New York, New York contract salary range for this position is $50-60 hourly, commensurate with experience.
WHAT YOU CAN EXPECT FROM US:
- Opportunities to impact and grow the business on a day to day basis
- Dog-friendly workplaces
- Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families
- Unlimited paid time off for Full-Time Employees
- Hybrid work environment
- Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees (adhering to our policy)
- Discounts on pet products, services, nutrition and veterinary wellness plans
- An extensive onboarding program with a chance to meet leaders across our divisions
Disclaimer:
Kinship is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Note to Search Firms/Agencies:
Kinship does not compensate search firms for unsolicited assistance unless they have a written search agreement with Kinship and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Kinship will be deemed the sole property of Kinship and no fee will be paid in the event the candidate is hired by Kinship.
Top Skills
What We Do
Kinship is here to help everyone pet parent like a pro. Why? Because our pets make us better humans, and we owe them the best possible care. As the premier partner to a new generation of pet parents, we use our data, products, and services to help people be the best pet parents they can be. And we unite changemakers in pet care to break down barriers, open new doors, share insights, and advance our collective knowledge. All so we can reimagine the pet parenting experience, up people’s confidence, and help the world find better ways to care.
Kinship is a coalition that includes:
Adopt-a-Pet, the destination for finding homes for homeless pets
The Wildest, the destination that helps pet parents keep their cool in the wild world of pet parenting
The Kin, our mobile application that houses everything a pet parent needs to care for their pet and live their best lives together. The app brings together the three Kinship consumer brands and matches pet needs to quality service providers, helps them book and share necessary records, and provides personalized content so pet parents can parent with ease and confidence.
PetExec, a B2B (SaaS) digital operations manager and the world's leading tool for petcare businesses.
Together, these teams and more work to set new standards in pet care. And, as a part of Mars Petcare, they work to create a better world for pets. Learn more at www.kinship.co.
Why Work With Us
We’re a data-driven collective, building the future of pet care with interconnected solutions that reimagine every experience across the pet parent journey. We’re open to all, optimistic, & purposefully inquisitive. Together we’ll blaze trails of how people care for pets. And your unique contribution is only going to make what we create even better
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