Digital Marketing Specialist - ECCO & Code 3

Digital Marketing Specialist | ECCO & Code 3

Location: Boise, Idaho - ***Onsite in office 5 days per week***

Department: Marketing

Reports To: Brand Manager

Brands: ECCO & Code 3

About ECCO and Code 3

ECCO and Code 3 are two global leaders in the automotive industry, specializing in vehicle warning lights and connected systems. ECCO is the global leader in amber warning and reversing safety solutions for work trucks, commercial vehicles, and municipalities – and the inventor of the back-up alarm! Code 3 is a global leader in emergency warning systems that first responders rely on when every second counts. Across both brands, our products are designed to protect people and save lives every day, and we back them with rigorous testing that far exceeds industry standards. It’s why we’re the preferred partner for automotive manufacturers like Ford, GM, Toyota, and many more. For over 50 years, our mission has been to protect people with world-leading safety solutions. Take the next step in your career and be a part of the mission!

The Role

We're looking for a hands-on Digital Marketing Specialist with strong graphic design skills to help grow the digital presence of ECCO and Code 3 across the Americas. This role brings together digital marketing, CRM, email campaigns, creative design, and website management.

You'll help develop and execute digital campaigns, build customer segmentation and automation workflows, create engaging marketing content, and use data to improve campaign performance and the customer experience. You'll also have opportunities to explore new AI tools and technologies that enhance how we create, communicate, and execute.

Working across two established brands, you'll collaborate with Marketing, Sales, Service, and other teams to bring products to market, strengthen customer engagement, and support business growth. If you're a creative, digitally minded marketer who enjoys combining strategy with hands-on execution, we'd like to hear from you. Apply today!

Key Responsibilities

• CRM & Automation: Manage marketing campaigns and automation workflows in Salesforce Marketing Cloud, building customer segments and collaborating with Sales, Service, and Marketing to support the customer journey
• Email: Design, develop, and execute email campaigns in Salesforce Marketing Cloud, using and customizing brand templates to create engaging, on-brand content from initial concept and messaging through deployment and performance tracking
• Digital Strategy: Develop and execute digital marketing initiatives aligned with business objectives and CRM goals, supporting the customer journey from lead generation through conversion, retention, and customer loyalty
• Graphic Design: Design and develop on-brand marketing assets across digital channels, including websites, email campaigns, Amazon imagery, and product launches, ensuring consistency with brand standards and guidelines
• Analytics and ROI: Monitor, analyze, and report on digital marketing KPIs, identifying opportunities to improve campaign performance and translate data into actionable insights across the customer journey
• AI Workflows: Leverage AI tools and workflows to streamline content creation, messaging, copywriting, and everyday marketing processes to improve efficiency, consistency, and productivity
• Product Launches: Support 20+ product launches annually across both brands, collaborating cross-functionally to gather product information and develop launch assets, including on-brand product descriptions, announcement emails, and website updates
• Website Management: Manage website content through the CMS, including adding new products, updating product and marketing content, maintaining website accuracy, and troubleshooting minor issues

What You Bring

Requirements

• Bachelor's degree in marketing, digital media, graphic design, or a related field preferred
• 2+ years of experience in digital marketing, email marketing, marketing communications, or a related role
• Hands-on experience with a CRM or marketing automation platform such as (Salesforce, HubSpot, Marketo, or similar)
• Experience creating and deploying email marketing campaigns using platforms (Salesforce Marketing Cloud, HubSpot, Mailchimp, or similar)
• Experience in graphic design and Adobe Creative Cloud or similar design tools with a portfolio demonstrating visual communication and marketing design skills
• Experience managing website content through a CMS or e-commerce platform (Contentful, Adobe Commerce, WordPress, or similar)
• Strong written communication and copywriting skills
• Familiarity with SEO fundamentals and emerging AI search optimization practices
• Familiarity with AI tools and their application in marketing workflows
• Ability to analyze campaign performance and use data to inform marketing decisions

Strong Plus

• Advanced graphic design capabilities
• Video editing and motion graphics experience
• Experience with 3D product rendering or product visualization
• Familiarity with marketing analytics and reporting platforms
• B2B e-commerce experience
• Hands-on experience with Contentful or Adobe Commerce
• Experience creating Amazon A+ Content and product imagery
• Experience in manufacturing, automotive, or B2B/B2C markets

Benefits

• Comprehensive medical, dental, and vision benefits
• Bonus program
• 16 days of paid time off and 9 paid company holidays
• 401(k) plan
• Tuition reimbursement
• Pet insurance

Physical Demands and Work Environment
The physical demands and work environment described here are representative of those encountered while performing the essential functions of this job. The role is primarily performed in an office setting. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Frequently communicates in person, by telephone, and by video conference and reads documents, reports, drawings, order information, and computer screens.
• Regularly uses a computer and other standard office equipment and may stand or walk through the office.
• May occasionally be exposed to noise, moving equipment, and other conditions typical of a light-manufacturing environment; required personal protective equipment must be used in designated areas.
  

The above statements are intended to describe the general nature of work performed by the team members assigned to this job. All team members must comply with Company policies and applicable laws.

We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.