Digital Marketing Specialist (Bonnie Plants)

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!

Are you ready strategize, innovate, and have fun leading the digital channel experience for the #1 Brand in Vegetables and Herbs? As a Digital Marketing Specialist at Scotts Miracle-Gro supportingBonnie Plants, you will be at the forefront of our digital evolution, playing a crucial role in shaping and executing our digital strategy across multiple owned channels. You will have the exciting opportunity to be a decision-maker, steering key initiatives and driving impactful results. In this dynamic role, you will lead our social media, influencer, email and website strategies, create engaging content, and execute direct-to-consumer (DTC) marketing initiatives.

Everyday you will…

• Lead strategies for the digital consumer in the email, influencer, site and social channels

• Plan content and lead agencies to support the strategies developed

• Launch new & exciting campaigns in the digital space while working closely with the sales and marketing teams to create an omni channel journey

• Work closely with ecommerce operations to understand product availability and enhancements 

To thrive in this role you must possess:

• Strategic Vision - the ability to develop and execute comprehensive digital strategies

• Leadership Skills - decision making abilities and forward thinking mindset

• Creativity & Innovation - creative thinker who can develop engaging, innovative content and campaigns 

• Cross-Functional Resource - support the sales, in-store and shopper marketer teams in across retailer digital strategies 

• Product Innovation - lead ecommerce only new product innovation through cross functional teams utilizing insights and strategies 

• Analytics - understand the importance of hindsighting and ability to measure performance to dictate future strategies 

• Excellent Communication - effectively convey ideas and collaborate with cross functional teams 

• Project Coordination - strong organizational skills to ensure milestones and deadlines are met

• Technical Proficiency - proficiency in digital marketing tools and platforms such as Meltwater, Klaviyo, Yotpo, Bazaarvoice and Shopify

• Consumer first mindset - deep understanding of the consumer and their preferences across channels

• Positive Attitude - energetic and enthusiastic approach to work and problem-solving

• Curiosity & Willingness to Learn - continuous learner who stays up to date with industry trends

• Willing to Travel - potential to travel to visit different retail locations, Bonnie sites, and relevant meetings

What makes this role unique from others:

• Lead with influence and innovation. You’ll have the autonomy to make impactful decisions, shape our digital presence and drive key initiatives. Your creativity and innovation will directly influence our growth and success. 

• End-to-end ownership. You will be hands-on in every aspect of the digital experience and guide a holistic consumer vision through these platforms. 

• Continuous growth and development. 

The starting budgeted pay range for this role will generally fall between $75,000.00 - $88,200.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary.

Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel…

• Our Live Total Health program provides you with options to align to your personal needs.  Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more

• We know our talent is our most precious asset and your unique development contributes to our organization’s success now and in the future.  Career growth at our company is not always a ladder.  It’s much more like a rock climbing adventure.  Grow through exploration and experiences rather than a predictable linear path.

• We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.

• Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.

• Join a company with a strong belief in giving back to the communities where we live and work.  We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team. 

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.