Digital Marketing Specialist - Backfill

Desired Start Date:  September 1, 2026

Position End Date :  August 31, 2027

Salary range: $33.93 to $38.77

Classification:  Support Services Coordinator I 

Bargaining unit:  Support

Type of appointment: Non-Regular Full-time

Schedule:  Monday - Friday, 35 hours per week

Closing date:  July 26, 2026

Special Instructions to Applicants:

Shortlisted internal candidates must notify the current Support Staff Bargaining Chairperson and People Services if they want a Union Observer during interviews and final selection of candidates.

Your Opportunity

• Under the direction of the Associate Director College Relations, the Marketing and Communications Specialist I is responsible for preparing a variety of communications and marketing materials for internal and external audiences that have to do with the educational programs, services, activities, brand identity and events in Continuing Studies & Corporate Training.
• The Marketing and Communications Specialist I will play a role in strategic marketing and communications implementation in Continuing Studies in order to increase visibility and constituent engagement. The Specialist is responsible for research, interviews, writing, social media, multimedia, photography, videography, preparation and co-coordinating various print and electronic communications and marketing materials.
• This position will also provide the writing for: press releases, internal publications and bulletins, social media feeds, public service announcements, advertisements, annual reports, recruitment materials, and public presentations for Continuing Studies.
• The Specialist will assist in managing and monitoring Continuing Studies and Corporate Training’ social media feeds, providing relevant content that reinforces the institution’s brand and key messages and will manage the day-to-day online presence for Continuing Studies and Corporate Training including website content.
• The Marketing and Communications Specialist I will be responsible for developing a marketing strategy, annual marketing plan, writing copy, coordinating imagery for Continuing Studies and Corporate Training and graphics and working with graphic designers and internal client(s).
• The Marketing and Communications Specialist I will be expected to maintain knowledge of current developments in the communications, marketing, social media and public relations fields and maintain awareness of trends and conditions affecting Okanagan College’s Continuing Studies and Corporate Training activities and operations, in order to suggest content for inclusion in in-house and external publications.
• The Marketing and Communications Specialist I supports and enhances the efforts of the Director, of Continuing Studies and Corporate Training in fostering a team approach within the institution and is committed to providing quality customer service, as well as furthering communications and marketing strategies outlined by the institution.

Functions and Duties

• Coordinates development of Continuing Studies’ annual program promotions campaign, that will enhance the profile of the Division both within the College and across the region, and attract certificate program applications and registrations in courses offered. This includes formulating a promotions plan that identifies specific activities, dates, budget allocation and roles.
• Gathers, synthesizes and communicates current information on Continuing Studies programs, news, developments, events and activities to internal, external and media audiences. In cooperation with OC College Relations, will be responsible for preparing and distributing press releases that promote positive coverage of OC activities.
• Serves as a resource for management and staff for media relations, marketing and communications strategy.
• Develops content for marketing and communications activities – print, television, social media, radio, electronic and digital. Assists in design and oversees production and distribution of these materials.
• Works with graphic designers to develop and complete marketing and communications materials, for both print and web publishing.
• Participates in OC committees and various ad hoc committees, social media teams and task forces as directed by the Director.
• Responsible for photography and videography to enhance promotional efforts.
• Performs other duties as assigned.

Education and Experience

• Bachelor’s degree – concentration or major in journalism, communications or marketing is required. Two to four years experience in marketing, journalism, and/or communications role. Professional development in Social Media is an asset. Specialized training in marketing (in addition to a bachelor’s degree) is an asset.

Skills and Abilities

• Flexible and able to manage a high work volume and competing priorities to meet deadlines
• Able to work effectively both independently and as part of a team with an aptitude for working in a collegial and collaborative environment.
• Ability to communicate effectively with staff, students, and the public; maintain interpersonal relationships and exercise courtesy, tact and discretion
• Build strong relationships with internal and external audiences and clients
• Excellent project management, planning, marketing, and promotional skills
• Excellent organizational, administrative and problem-solving skills
• Superior verbal and written communication skills with the ability to create and deliver key messages to general and targeted audiences
• Advanced writing and editing skills with the ability to draft marketing and communications copy
• Strong new judgement and familiarity with Canadian Press style, data collection and reporting, editing
• Consistent use of brand principles to leverage marketing activities
• Excellent computer skills (PC and Mac platforms) with proficiency using Microsoft Office, Adobe Creative Suite and web-based applications.
• Proficiency with social media channels and corresponding management tools (Hootsuite, Facebook Business Manager, etc.)
• Knowledge of Content Management Software is an asset.
• Proficiency using a digital camera and editing photos and video is considered an asset

Our Values

• Students first: Creating meaningful life-long educational opportunities of the highest quality for alumni, current, and future students is at the heart of everything we do.
• Community: We are one College. We enthusiastically embrace the opportunity to work with, learn from, and support everyone we encounter collaboratively and collegially.
• Respect: We welcome, embrace, and celebrate that which make us unique in creating an environment in which every individual is valued, affirming our commitment to human dignity for all.
• Courage: We are courageous in our actions in areas that contribute to positive change in our communities and beyond. We have the courage to be vulnerable. We are truthful, sincere, and act ethically with honesty and fairness.
• Relationships: We steward meaningful relationships built on a foundation of reciprocity. We are compassionate, empathic, and care for the holistic well-being of students, employees, community members, and the land.
• Distinction: We choose activities in which we can achieve excellence and positively impact society.