Digital Marketing Specialist - Affiliate Marketing

Posted Yesterday
Be an Early Applicant
West Chester, PA, USA
In-Office
Mid level
Digital Media • eCommerce • Retail
The Role
Executes and optimizes QVC and HSN’s affiliate marketing program, including campaign planning, publisher and cross-functional coordination, asset delivery, budget management, promotional strategy, and performance reporting. Drives customer acquisition, revenue growth, and sales targets while identifying channel opportunities and supporting key merchandising and e-commerce promotions.
Summary Generated by Built In

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team


Digital Marketing Specialist supports QVC and HSN and will be responsible for the execution of online affiliate marketing program and reporting revenue growth for the entire channel for QVC Group.


Where You'll Work


This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, and DE. Relocation assistance is not available for this role.


What You'll Do


  • Executing holistic affiliate marketing strategy and plans to meet/exceed program goals, such as new customer acquisition, revenue growth and moving current customers up the buying strata while maintaining the budget guard rails.
  • Campaign execution and daily management of entire program: Work with affiliate publishers and internal cross-functional teams to execute campaign strategies. Includes managing PeRC/UMO process, campaign execution, gathering images and assets needed for paid placements – delivers them to the publisher and confirms execution.
  • Partnering with creative teams to ensure that all asset is on brand and received promptly.
  • Provides Analysis and Reporting of the digital affiliate marketing campaign and spend results for this specific vertical.
  • Achieve sales and business targets by optimizing the program daily. Creates and owns all affiliates channel planning. Identifying areas of opportunities to grow the channel
  • Attends and participates in various meetings and conference calls with Manager, Marketing teams, Merchandising, e-commerce, and planning teams
  • Advocate and better inform/educate those about the digital affiliate marketing program and help develop and identify promotional strategies. · Works with cross-functional teams including eCommerce and Merchandising to plan out affiliate support for critical categories and promotions

What You'll Bring


  • Education: BA/BS in merchandising, marketing, communications, or related field; or equivalent experience required
  • Experience: 3-5 years within marketing, communications or eCommerce

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

Skills Required

  • Bachelor’s degree in merchandising, marketing, communications, or a related field, or equivalent experience
  • 3–5 years of experience in marketing, communications, or e-commerce

QVC Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about QVC Group and has not been reviewed or approved by QVC Group.

  • Healthcare Strength — Healthcare coverage is positioned as broad, including medical, dental, vision, prescription coverage, and company-paid life insurance and AD&D. Additional wellness supports like confidential counseling and condition-management programs are also part of the offering.
  • Flexible Benefits — Flexible work arrangements such as remote work, flextime, and compressed schedules are available in parts of the organization. Spending-account options like HSA and FSA are included within the benefits mix.
  • Retirement Support — Retirement support includes access to a 401(k) plan with company matching, and some sources also reference a pension plan. Performance bonuses are also described as available for some employees.

QVC Group Insights

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The Company
HQ: West Chester, PA
10,001 Employees
Year Founded: 1991

What We Do

Curated Experiences. Infinite Possibilities.® We believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences. We're a select group of diverse businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. We also curate large audiences, across our many platforms, for our thousands of brand vendors. Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. We reach approximately 218 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations. We're a world leader in video commerce globally, among the top ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce.

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