Digital Marketing & Social Media Specialist

The Digital Marketing & Media Specialist at Zain Cash Jordan is responsible for developing and executing comprehensive digital marketing strategies that enhance brand visibility, engagement, and customer acquisition. This position requires a creative thinker with strong analytical skills who can manage various digital marketing channels including social media, email, SEO, and PPC campaigns. The Specialist will collaborate with cross-functional teams to ensure alignment between marketing initiatives and business objectives.

• Develop and implement digital marketing strategies that align with overall marketing goals and business objectives.
• Manage and optimize multi-channel digital advertising campaigns including social media, Google Ads, SEO, and email marketing.
• Analyze and report on campaign performance and metrics, providing actionable insights and recommendations for continuous improvement.
• Collaborate with creative teams to produce engaging content for various digital platforms (social media posts, blog articles, email newsletters, etc.).
• Monitor industry trends, market changes, and competitor activities to identify new opportunities and keep our strategies relevant.
• Build and maintain strong relationships with external vendors and media partners.
• Conduct A/B testing on various digital campaigns to optimize effectiveness and drive higher engagement.
• Ensure brand consistency in digital communications while adapting content for different platforms and audiences.
• Utilize analytics tools (Google Analytics, social media insights, etc.) to track user behavior and high-performing content initiatives.
• Assist in managing the marketing budget, ensuring optimal resource allocation across digital channels.
• Work closely with sales and customer service teams to develop strategies that generate leads and enhance customer loyalty.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-4 years of experience in digital marketing, preferably in the fintech or telecommunications industry.
• Proficient in using digital marketing tools (Google Ads, social media platforms, Email marketing tools) and analytics software (e.g. Google Analytics).

• Strong understanding of SEO/SEM strategies and best practices.
• Creative mindset with the ability to produce compelling digital content.
• Excellent communication skills, both written and verbal.
• Strong analytical skills and experience in interpreting data to drive decision-making.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.