DESCRIPTION OF EMPLOYER: Founded in 1901, Feeser’s, Inc. is a family owned and operated full-line foodservice distributor located in Harrisburg, PA servicing the Mid-Atlantic region. Feeser’s provides an expansive offering of dry, refrigerated, and frozen products to a diverse customer base comprised of restaurants, healthcare facilities, educational facilities, and other institutions.
The Social Media & Digital Marketing Intern will assist the marketing team in creating, managing, and optimizing digital content across various platforms. In addition to supporting day-to-day activities, the intern will play a key role in developing a comprehensive social media strategy for Feeser’s, including major platforms and emerging channels.
Essential Duties and Responsibilities
Assist in developing a social media strategy for Feeser’s, including identifying key platforms (TikTok, Instagram, Facebook, LinkedIn), exploring additional opportunities such as podcast advertising, Reddit, and emerging channels, outlining content themes, posting frequency, and engagement tactics.
Create engaging content including graphics, short videos, and captions aligned with brand guidelines.
Plan and schedule social media posts across platforms (TikTok, Instagram, Facebook, LinkedIn, etc.).
Monitor social media channels for engagement and respond to comments/messages.
Research current trends, hashtags, and competitor strategies to improve engagement.
Track and report on social media and digital campaign performance using analytics tools.
Collaborate with the marketing team on promotional campaigns and special projects.
Assist in developing and executing marketing strategies and campaigns in Feeser’s online ordering system, email marketing, and other digital marketing platforms.
Assist in developing digital marketing strategies including marketing through email and other digital channels.
Other duties as assigned.
Skills Required:
Strong written and verbal communication skills.
Creativity and ability to generate engaging content ideas.
Basic knowledge of social media platforms and digital marketing concepts.
Familiarity with graphic design tools (Canva, Adobe Creative Suite) is a plus.
Ability to analyze data and present insights clearly.
Strategic thinking and research skills.
Time management and organizational skills.
Qualifications and Experience:
Currently enrolled in a college or university program in Marketing, Communications, Business, or related field.
Prior experience with social media management or digital marketing (academic or personal projects) preferred.
Understanding of social media trends and best practices.
Basic knowledge of SEO and analytics tools is a plus.
Physical Requirements:
Ability to work at a computer for extended periods.
Occasional lifting of marketing materials (up to 20 lbs).
Ability to attend in-person meetings or events as needed.
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What We Do
What began in 1901 as a small local produce company in downtown Harrisburg, has grown into a large food distribution company employing hundreds of central Pennsylvania residents. Still family owned and operated, Feeser’s is now located on over 20 acres including 275,000 square feet of warehouse facilities with cooler, freezer and dry storage capabilities.,with service in Pennsylvania, New Jersey, Delaware, Maryland, and Northern Virginia. For over 100 years, Feeser's and its employees have committed themselves to making customer service their highest priority.
