Be an Early Applicant
ISO-certified offshore software company serving 825+ clients across 25+ countries since 1999.
The Role
Develop and execute integrated digital marketing and SEO strategies focused on lead generation for software development services. Manage SEO, PPC, content marketing, link building, social media, influencer marketing, and paid advertising campaigns. Optimize website content, rankings, conversion rates, and digital channels while monitoring performance through KPIs, ROI, Google Analytics, and Search Console. Collaborate with sales, digital leadership, and designers to improve brand awareness, engagement, and enquiries.
Summary Generated by Built In
Key Deliverables:
Requirements
BenefitsWhat is in for you?
- Create plan, strategy and execute integrated digital marketing campaigns for our brand and drive initiatives to generate awareness, engagement, consideration and generate enquiries.
- Works closely with the Digital head / Sales team to develop digital marketing strategy aligned to our marketing objectives by studying market insights, competition data and identifying future trends.
- Primary deliverable is Lead Generation.
- Develop, execute, monitor and optimize various Link Building Strategies and improve keyword search rankings on various search engines.
- Optimize website copy, landing pages, articles, blogs, portfolio, etc. for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization to rank higher in organic searches.
- Measure and report performance of overall digital marketing campaigns against goals (ROI and KPIs) - weekly, monthly, quarterly.
- Regularly monitor, optimize, generate leads via various Paid Ads marketing using Google Ads, LinkedIn Ads, Bing Ads, etc..
- Build effective Guest Posting, Content Marketing, Influencer marketing, etc. strategies.
- Define, monitor, execute, optimize various Content Marketing plans.
- Plan, build, execute, monitor and optimize the brand presence on various social media channels like LinkedIn, Twitter, Facebook etc.
- Manage all our digital marketing channels.
- Collaborate with designers to create a great online experience.
- Expand our content library to include other formats including video, infographics, webinars, podcasts, calculators, and tools.
- Improve conversion rate from search results to website visitors.
Requirements
Who Should Apply?
- You have a minimum 4+ years of Digital Marketing / SEO experience in IT / Software Development Services industry for US and/or European market for a software company.
- You have completed your academics with Marketing specialization.
- You have excellent written and verbal communication skills in English.
- You have extensive experience in SEO, PPC, Organic rankings, Organic search optimization, lead generation for Software Development Services.
- You have a good understanding of various software development services and programming languages like Java, Dot Net, Mobile, Python, etc..
- You have extensive experience in understanding all the metrics and understanding various report parameters in Google Analytics, Google Search Console, etc.
- You have strong foundational SEO understanding: On page, Off page, blog strategy, keyword research, content creation, content optimization, etc.
- You have strong knowledge of various ranking factors and search engine algorithms.
- You have experience in building, monitoring, optimizing, etc. various Ad campaigns in Google Ads, LinkedIn Ads.
- You are willing to go extra-mile and hustle to achieve marketing goals.
- You have excellent attention-to-detail ability and presentation skills.
- You do not have any timing constraints.
BenefitsWhat is in for you?
At WeblineIndia, in addition to competitive salary, we also provide an extensive benefits package which includes,
- 5-days working.
- On-site international work opportunities.
- Creative freedom to work.
- Work-life balance.
- Festive Holidays.
- Paid Leaves.
- Monetary incentives.
- Referral benefits.
- Various Awards & Recognition programs.
- Sponsored learning & certification programs.
- Fun events.
- And so much more...
Skills Required
- Minimum 4+ years of digital marketing or SEO experience in the IT or software development services industry, serving US and/or European markets
- Academic background with a Marketing specialization
- Excellent written and verbal communication skills in English
- Extensive experience with SEO, PPC, organic rankings, organic search optimization, and lead generation for software development services
- Understanding of software development services and programming languages such as Java, .NET, mobile technologies, and Python
- Experience interpreting metrics and reports in Google Analytics and Google Search Console
- Strong foundational knowledge of on-page SEO, off-page SEO, blog strategy, keyword research, content creation, and content optimization
- Strong knowledge of search engine ranking factors and algorithms
- Experience building, monitoring, and optimizing Google Ads and LinkedIn Ads campaigns
- Willingness to work beyond standard expectations to achieve marketing goals
- Excellent attention to detail and presentation skills
- No timing constraints
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
WeblineIndia provides offshore software development and dedicated teams for SMBs and mid-market companies seeking predictable delivery, modernization, and innovation. Founded in 1999, the company combines US presence with an ISO-certified development center in India through its proprietary RelyShore® model, delivering offshore efficiency with enterprise-grade reliability across 3600+ projects, 825+ clients, and 25+ countries. With 165+ skilled engineers, WeblineIndia offers AI/ML, data, automation, cloud, product modernization, enterprise solutions, eCommerce, CMS, QA, DevOps, web, and mobile app development. Clients can engage through custom projects, dedicated developers, ODC/managed teams, or specialized pods for full-stack, mobile, AI/data, eCommerce, DevOps, QA, UX, and CRM needs.
Why Work With Us
Longstanding Industry Presence Focus on Cutting-Edge Technology Employee-Centric Culture Professional Growth Opportunities Global Exposure Commitment to Excellence High Ethical Standards Dynamic Team Environment
.png)
