The Role
The Digital Marketing Products Coordinator manages omni-channel campaigns, collaborates on audience targeting, supports analytics, and maintains database health for fan engagement.
Summary Generated by Built In
Job Title: Digital Marketing Products Coordinator
Department: Digital Media
Reports To: Manager of Digital Marketing Products
SUMMARY
The Digital Marketing Products Coordinator supports the execution and optimization of omni-channel communication campaigns for the Seattle Seahawks including email, SMS, push notifications and more. This role helps deliver promotional, transactional and content-driven communications that support ticketing, gameday operations and broader organizational goals.
The coordinator works closely with internal teams and external partners to build targeted campaigns, maintain database health and apply best practices across digital marketing platforms. This position plays an important role in improving fan communication through personalization, data-driven insights and ongoing campaign optimization.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Department: Digital Media
Reports To: Manager of Digital Marketing Products
SUMMARY
The Digital Marketing Products Coordinator supports the execution and optimization of omni-channel communication campaigns for the Seattle Seahawks including email, SMS, push notifications and more. This role helps deliver promotional, transactional and content-driven communications that support ticketing, gameday operations and broader organizational goals.
The coordinator works closely with internal teams and external partners to build targeted campaigns, maintain database health and apply best practices across digital marketing platforms. This position plays an important role in improving fan communication through personalization, data-driven insights and ongoing campaign optimization.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Build, execute, analyze and optimize Seahawks ticketing and gameday email campaigns leveraging fan data to deliver the right message, at the right time, on the right channel through personalized 1:1 communications
- Collaborate and support Ticketing and Premium teams to service season ticket holders, drive sales for single game tickets, premium seating and related products throughout the year. Monitor customer service inbox
- Support audience segmentation, targeting and personalization strategies leveraged in automated campaigns
- Partner with Business Strategy & Analytics team to support targeted conversions, lead scoring models and database connections
- Build and deploy SMS and push notification communications supporting promotional, transactional and content objectives
- Project manage tasks to advance approvals, meet deadlines and deliver best in class communications
- Produce monthly performance reports highlighting actionable insights, subscriber growth, campaign performance, A/B test outcomes and digital marketing trends
- Coordinate with third-party vendors on campaign execution and digital marketing product enhancements
- Maintain strong database health by executing routine inactive subscriber cleanses, monitoring deliverability and troubleshooting service or data issues
- Identify opportunities to improve campaign efficiency, platform usage and fan communication effectiveness
- Collaborate on communication program development for international fans, younger audiences and emerging segments
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
- Bachelor’s degree or equivalent experience (preferably in digital marketing, digital communication or similar course work)
- Professional experience with enterprise email service and communication platform providers. Eloqua, Tatango, and Rover preferred
- Professional experience writing and editing HTML and CSS
- Knowledge of email marketing best practices and relevant regulations including TCPA, ADA, CCPA and GDPR
- Experience with A/B testing, data segmentation and analyzing campaign performance
- Strong understanding of email design. Photoshop experience preferred
- Strong verbal and written communication skills
- Willingness to work non-traditional hours and some weekends
- Interest and experience in the sports industry is a plus
- Ability to work well under tight deadlines, handle multiple tasks at once with great attention to detail, be self-directed and demonstrate initiative
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- Evening, weekend and holiday work may be needed when required by the manager
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Specific vision abilities required by this job include close vision, distance vision and peripheral vision
- While performing the duties of this job, the employee is frequently required to sit, stand, walk, use hands to finger, handle, or feel, reach with hands and arms and talk or hear
- The salary range for this position is: $80,170 – $83,000. The salary range applies to the current posting. The posted salary range may vary based on key factors including, but not limited to, education, job-related knowledge, experience and skill set.
- We offer excellent benefits, please view here: https://www.seahawks.com/about/employment/benefits
Skills Required
- Bachelor's degree or equivalent experience in digital marketing or digital communication
- Professional experience with enterprise email service and communication platforms
- Professional experience writing and editing HTML and CSS
- Knowledge of email marketing best practices and relevant regulations
- Experience with A/B testing and analyzing campaign performance
- Strong understanding of email design and Photoshop experience
- Strong verbal and written communication skills
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The Company
What We Do
The Seattle Seahawks are a professional American football team based in Seattle that competes in the National Football League (NFL). They joined the league in 1976 and have won two Super Bowls.
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