The Role
Plan, create, manage, and optimize PPC campaigns across Google, Meta, Bing, and other digital channels. Conduct keyword research, improve ad copy, bidding, landing pages, and conversion rates through A/B testing. Monitor campaign metrics, analyze trends, prepare performance reports, collaborate with creative teams, and stay current with PPC best practices.
Summary Generated by Built In
Key Responsibilities:
- Plan, create, and manage PPC campaigns across various digital channels (Google Ads, Meta, Bing, etc.)
- Conduct keyword research and selection for pay-per-click campaigns
- Optimize ad copy, bidding strategies, and landing pages for better performance
- Monitor daily performance metrics to understand the effectiveness of campaigns
- Analyze trends and make data-driven decisions to improve performance
- Provide detailed analysis and reports of campaigns
- A/B testing of ads and landing pages to improve conversion rates
- Collaborate with designers and content teams for high-converting creatives
- Stay up to date with PPC industry trends and best practices
Requirements
- Proven experience as a PPC Executive or similar role (1+ years preferred)
- In-depth knowledge of Google Ads, Facebook Ads, and Google Analytics
- Strong analytical thinking and Excel skills
- Ability to manage multiple campaigns and clients simultaneously
- Google Ads certification (preferred but not mandatory)
Benefits
Compensation & Benefits:
- Friendly Environment
- Fun Activities & Events Celebrations
- Competitive salary and performance-based incentives
- Work-from-office opportunity with a collaborative environment
- Opportunities for career growth and skill development
Skills Required
- At least 1 year of experience as a PPC Executive or in a similar role
- In-depth knowledge of Google Ads, Facebook Ads, and Google Analytics
- Strong analytical thinking skills
- Strong Microsoft Excel skills
- Ability to manage multiple campaigns and clients simultaneously
- Google Ads certification
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The Company
What We Do
Om Ak Solutions is an India-based IT services and consulting company founded in 2012. It provides web design and development, software and mobile application development, SEO and internet marketing, data entry, e-commerce, CRM, customer support, BPO, and administrative services. The company supports businesses with customized digital solutions and emphasizes long-term client relationships, satisfaction, and technology-enabled growth.
