About Us:
Network International is the largest Financial Technology company in Middle East and Africa. Payments is our core business where we provide services in more than 50 countries – UAE, Jordan, South Africa, Egypt are some of our key markets. Apart from payments, we provide services on Data and Insights, Lending, Insurance, Risk Solutions, etc. Our core customers are businesses at every scale and segment, though recently we are growing in direct-to-consumer card segment as well.
Our EVP:
At Network International, we always stay ahead. In the fast-paced world of financial services, we thrive on innovation, agility, and purposeful collaboration. We invest first in our people, empowering you to make bold decisions, learn fast, and grow your expertise alongside industry leaders. Here, solving complex problems means more than using cutting-edge technology; it’s about creating meaningful value for our customers, together. We foster a culture where trust, accountability, and achievement go hand in hand—because success isn’t just a goal; it’s how we work, every day, as one team.
About The Role:
The incumbent will be responsible to drive scalable business growth by leading end-to-end demand generation, digital acquisition, and conversion strategies across all channels. The role is responsible for planning and executing integrated marketing campaigns, optimizing digital journeys, and generating high-quality leads that translate into measurable revenue outcomes.
By leveraging data-driven insights, customer-centric strategies, and seamless collaboration with sales and product teams, this role ensures effective lead generation, improved conversion rates, and continuous optimization of the marketing funnel. The role also owns website performance and digital experience, ensuring that all customer touchpoints are aligned to drive engagement, acquisition, and growth.
Key Responsibilities:
Demand Generation Strategy & Execution:
- Develop and execute integrated demand generation strategies to drive qualified leads and pipeline growth.
- Own end-to-end campaign planning across paid, owned, and organic channels.
- Drive always-on and campaign-based acquisition programs aligned to business priorities and markets.
- Continuously optimize campaigns to improve lead quality, conversion rates, and cost efficiency (CPL, CPA).
Paid Media & Performance Marketing:
- Lead execution and optimization of paid media campaigns (Google, Meta, LinkedIn, programmatic partners).
- Manage agency relationships to ensure effective media planning, execution, and performance tracking.
- Drive improvements in CTR, conversion rates, impression share, and cost efficiencies.
- Test and scale new channels, formats, and targeting strategies to drive incremental growth.
Website Management & Conversion Optimization (CRO):
- Own website performance, including content, structure, and user experience.
- Lead development and optimization of landing pages and conversion journeys.
- Drive CRO initiatives, including A/B testing, CTA optimization, and journey improvements.
Lifecycle Marketing & CRM:
- Develop automated journeys to move leads through the funnel and support conversion.
- Optimize communication strategies based on user behavior and lifecycle stages.
- Ensure alignment with CRM systems and sales follow-up processes.
SEO & Organic Growth:
- Define and execute SEO strategy to drive organic traffic and inbound leads.
- Optimize website content and structure to improve search visibility and rankings.
- Monitor performance and continuously refine strategy based on search trends and competitor activity.
Sales & Stakeholder Alignment:
- Partner closely with Sales teams to ensure:
- Alignment on lead definitions and quality expectations.
- Continuous feedback loop on campaign performance and conversion.
- Collaborate with Product, Brand, and sales teams to ensure integrated execution.
Performance Monitoring & Optimization:
- Track and monitor campaign performance against defined KPIs and targets
- Leverage insights from Analytics to drive continuous optimization and improvement
- Ensure campaigns are aligned to business outcomes, not just media metrics
Innovation & Growth Opportunities:
- Identify new opportunities for growth, experimentation, and channel expansion.
- Stay updated on digital marketing trends, tools, and best practices.
- Continuously test and scale new approaches to improve acquisition and conversion performance.
Key Requirements:
- Bachelor’s Degree in Marketing, Business, Communications, or a related field.
- Professional certifications in Digital Marketing, Google Ads, Google Analytics, Meta Blueprint, or similar will be an added advantage.
- 3 - 5 years of experience in Digital Marketing and Demand Generation.
- Proven track record in developing and executing multi-channel acquisition and lead generation campaigns that deliver measurable business growth.
- Strong Paid Media Management Experience.
- Hands-on expertise managing and optimizing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital advertising platforms, with a strong focus on CPL, CPA, ROAS, CTR, and conversion performance.
- Website Optimization and Conversion Rate Optimization (CRO) Skills.
- Experience managing websites, landing pages, customer journeys, A/B testing, and conversion optimization initiatives to improve lead generation and user engagement.
- SEO, Analytics, and Data-Driven Marketing Expertise.
- Strong understanding of SEO strategies, Google Analytics, Tag Manager, and performance reporting, with the ability to translate insights into actionable marketing improvements.
- CRM and Marketing Automation Experience.
- Demonstrated experience using CRM and marketing automation platforms to build lead nurturing journeys, automate campaigns, and support sales conversion processes.
- Strong Stakeholder Management and Commercial Acumen.
- Ability to collaborate effectively with Sales, Product, Brand, and external agencies, ensuring marketing activities are aligned with revenue growth, customer acquisition, and business objectives.
Network International is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds, nationalities, and experience levels. We are committed to creating an inclusive workplace where innovation, diversity, and performance thrive.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 3-5 years of experience in Digital Marketing and Demand Generation.
- Hands-on paid media management across Google Ads, Facebook/Instagram, LinkedIn, and programmatic platforms.
- Website management and Conversion Rate Optimization experience, including A/B testing and landing page optimization.
- SEO expertise and experience with Google Analytics and Google Tag Manager.
- Experience with CRM and marketing automation platforms to build lead nurturing journeys.
- Strong stakeholder management and commercial acumen (collaboration with Sales, Product, Brand, and agencies).
- Professional certifications in Digital Marketing, Google Ads, Google Analytics, or Meta Blueprint.
Network International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Network International and has not been reviewed or approved by Network International.
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Strong & Reliable Incentives — Pay is considered decent in some roles and is often paired with bonuses. Phrases like 'salary plus bonuses' indicate variable pay is a meaningful component for certain positions.
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Healthcare Strength — Medical coverage extends to employees, spouses, and up to three children, alongside life insurance. This breadth signals a robust healthcare baseline for the region.
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Retirement Support — Retirement and termination benefits align with UAE/GCC norms, including pension contributions for nationals and end‑of‑service gratuity for expatriates. Such provisions indicate structured, region‑appropriate retirement support.
Network International Insights
What We Do
Over the past 30 years, we have built a business based on long-standing and trusted relationships with many of the leading merchants, financial institutions and payment networks operating in the Middle East and Africa. Such relationships are based on our comprehensive capabilities, scale, local presence in the multiple markets in which we operate, alongside our trusted reputation. This gives us significant scale and leadership in the region, where we operate in more than 50 countries, serve over 130,000 merchants and 250 financial institutions and fintech customers, whilst managing more than 16 million customer credentials. We have a diversified business model and operate across the entire consumer payments value chain. We do this with a growth-focused strategy through two business lines: • That enables our merchant customers to ‘take payments’, by providing them with various payment acceptance methods, both online and offline. • Which supports our financial institution, fintech and other payment issuing institution customers in enabling consumers ‘make payments’, by managing and processing their consumer payment credentials and transactions.
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