Digital Marketing - Paid Media Performance Marketing

Your Job

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

Role Overview & Primary Accountabilities:

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

We are looking for a for someone who can plan, execute, analyze, and optimize digital campaigns across paid channels to drive customer acquisition, engagement, and revenue, especially within a B2B2C environment. This role involves hands-on campaign management, data analysis, and strategic support to the Head of Digital in research, planning, and media execution.

• Support the Head of Digital by conducting market research and audience insights to inform digital strategy and media planning.

• Assist in the development and refinement of digital media plans, ensuring optimal media mix and budget allocation based on research findings.

• Provide media support including campaign scheduling, coordination with media vendors/agencies, and monitoring media spend and performance to maximize effectiveness.

• Collaborate with internal teams (category, commercial excellence, e-com) to align full-funnel marketing activities with business goals.

• Monitor and report on multi-channel marketing analytics and provide actionable insights for improvement.

• Support in developing and implementing performance marketing strategies focused on customer acquisition, retention, and revenue growth.

• Plan, launch, and optimize digital marketing campaigns across channels such as paid search (Google Ads), paid social (Facebook, Instagram, TikTok), display advertising, and affiliate marketing.

• Manage advertising budgets, bidding strategies, and campaign targeting to maximize ROI and meet KPIs like Reach, Views, CAC, ROAS, and conversion rates for full funnel execution.

• Conduct audience research and segmentation to deliver personalized messaging and offers.

• Analyze campaign data and performance metrics (CTR, CPC, CPA, ROAS) to identify trends and optimize campaigns continuously.

• Support the team in project update compilation for monthly reviews.

• Lead the Content Governance and work closely with internal/agency content leads for both Media & Ecom if required.

• Lead the Social Blueprint activation and partner with Global team for any ad hoc Digital needs

• Hands On social campaign activation skills in all the social media platforms

• Media admin governance support is required for this role in aligning reporting, finance and other needed areas.

About Us

Huggies®. Kotex®. Poise®. Confidence®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

Essential Requirements

• Bachelor’s degree in marketing, Business, or related field preferred.

• 6-8 years of experience in digital marketing and e-commerce performance marketing.

• Proven expertise in managing SEM, paid social campaigns, and KOL/affiliate marketing.

• Strong analytical skills with proficiency in tools like Google Analytics, Facebook Business Manager, LinkedIn, TikTok, Line, WA and Google Ads including CPAS.

• Experience with SEO, email marketing, and marketing automation is a plus.

• Ability to work independently, manage budgets, and deliver measurable results.

• Excellent communication and teamwork skills.

• Familiarity with the ASIA market is advantageous.

• Agency background is welcomed.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

No Relocation:

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.