Digital Marketing Operations Specialist

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Rithum is an AI-first organization, meaning AI is foundational to how we work, collaborate, and grow. Across all roles, employees are expected to leverage AI to move faster, work smarter, and create scalable patterns that improve execution and business outcomes.

Overview

As the Digital Marketing Operations Specialist, you are responsible for supporting the day-to-day execution, publishing, maintenance, and optimization of Rithum's website and digital content ecosystem. Working closely with Marketing, Product Marketing, Creative, Legal, and external partners, you execute website updates, content publishing, SEO enhancements, quality assurance testing, and content governance activities that ensure a high-quality digital experience. Success in this role requires strong attention to detail, technical aptitude, organizational skills, and the ability to leverage digital tools, analytics, and AI-enabled technologies to improve website performance, operational efficiency, and content discoverability.

Responsibilities

Website Publishing & Content Operations

• Execute end-to-end publishing of website content, including campaigns, landing pages, product pages, resource content, and legal or compliance updates.
• Maintain and update website content within WordPress and related digital platforms.
• Coordinate and execute scheduled and ad hoc website updates while ensuring accuracy, consistency, and adherence to publishing standards.
• Manage incoming publishing requests and prioritize work across multiple concurrent projects and stakeholders.
• Coordinate with internal teams, developers, designers, agencies, and contractors to support timely and effective content delivery. 

Content Maintenance & Site Governance

• Maintain website content hygiene through content audits, page refreshes, content removals, and unpublishing activities.
• Implement and validate redirects, support URL management, and maintain internal linking structures.
• Identify and resolve content quality issues, broken links, outdated information, and user experience concerns.
• Support website governance initiatives by maintaining documentation, publishing standards, and operational processes.
• Ensure all website updates align with established SEO, accessibility, and user experience best practices.

SEO, Analytics & Optimization

• Implement on-page SEO enhancements, including metadata updates, page structure improvements, internal linking, redirects, and keyword alignment.
• Support execution of SEO, GEO, and AI-driven content discoverability initiatives defined by digital marketing leadership.
• Assist with website testing, analytics validation, and conversion optimization initiatives.
• Support implementation and validation of analytics tracking, tags, forms, and measurement requirements.
• Monitor website performance metrics and identify opportunities for improvement related to content discoverability, engagement, and user experience.

Cross-Functional Collaboration & Operational Excellence

• Partner with Marketing, Product Marketing, Creative, Legal, agencies, and external vendors to coordinate website updates and digital initiatives.
• Track requests, timelines, deliverables, and dependencies using project management and ticketing systems.
• Communicate project status, risks, and completion timelines to stakeholders.
• Develop and maintain process documentation, publishing guidelines, and operational playbooks.
• Leverage automation and AI-enabled tools to improve efficiency, streamline workflows, and enhance execution quality.
• Contribute to continuous improvement initiatives that strengthen website operations, content management processes, and digital marketing effectiveness.

Qualifications 

Minimum Qualifications  

• 2+ years of experience in digital marketing, web content management, marketing operations, content operations, or a related field.
• Hands-on experience working with WordPress or a similar content management system.
• Basic understanding of HTML, CSS, website structure, and content publishing workflows.
• Familiarity with Google Analytics, Google Tag Manager, Google Search Console, or similar analytics platforms.
• Understanding of SEO fundamentals, on-page optimization best practices, and website governance principles.
• Experience supporting website updates, content publishing, quality assurance testing, or digital marketing operations.
• Strong organizational, communication, and project management skills with the ability to manage multiple priorities.
• Strong attention to detail and commitment to accuracy.
• Demonstrated ability to learn and apply new technologies, tools, and digital marketing concepts.

Preferred Qualifications 

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field.
• Experience managing redirects, metadata updates, content audits, and website optimization initiatives.
• Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
• Experience with project management tools such as Jira, Asana, Monday.com, or similar systems.
• Familiarity with Figma or other design collaboration tools.
• Experience supporting SaaS, technology, eCommerce, or digital marketing organizations.
• Experience utilizing AI-enabled tools to support content publishing, research, workflow automation, or digital marketing operations.

Travel Required

Up to 10%

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What it’s like to work at Rithum 

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum you will:

• Partner with the leading brands and retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
• Receive industry-competitive compensation and total rewards benefits.

We believe in transparency and fairness in our compensation practices.

For this position, the expected base pay range is: $65,000-$90,000 per year. 

This range represents the base pay for the role across all U.S. locations and is determined based on market data, internal equity, and experience. Final compensation may vary depending on geographic location, skills, and relevant experience.In addition to base pay, we offer a discretionary bonus for non-sales roles, a comprehensive benefits package, and, where applicable, sales incentives.

For this position, the expected discretionary bonus is 10% of the annual base salary.

 Benefits 

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app and the Employee Assistance Program
• $65/month Remote work stipend for internet
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Rithum is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.