Digital Marketing Operations Manager (Diagnostics)

Posted 10 Days Ago
Be an Early Applicant
Budapest, HUN
In-Office
Senior level
Healthtech • Biotech • Pharmaceutical
The Role
Execute global and local digital marketing campaigns across email, marketing automation, websites, SEO, and social media. Produce and adapt branded content, manage stakeholder requests through service tools, perform quality and compliance checks, troubleshoot operational issues, and improve digital marketing processes across global markets.
Summary Generated by Built In

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Global Digital Hub has been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.


As a Digital Marketing Operations Manager within our Global Digital Hub, you will drive operational excellence by executing end-to-end digital marketing initiatives across global markets and affiliates. Operating with high independence and accountability, you will collaborate with cross-functional teams to deliver impactful, consistent, and quality-driven digital experiences.


The Opportunity:

  • Execute Global Campaigns: Manage and coordinate global and local digital marketing execution services, including campaign setup, workflows, updates, and delivery across digital channels.
  • Produce & Adapt Assets: Create, format, and maintain visual and written digital assets using global brand templates, guidelines, and quality standards.
  • Manage Multi-Channel Deliverables: Oversee email deployments, marketing automation workflows, website content updates, metadata tagging, and social media execution.
  • Drive Service Excellence: Manage incoming requests through service management tools and direct stakeholder communication, ensuring timely delivery and transparent status tracking.
  • Ensure Quality & Compliance: Perform rigorous quality assurance checks on all assets to guarantee accuracy, brand alignment, and regulatory compliance before release.
  • Optimize Operational Processes: Identify execution bottlenecks, troubleshoot operational issues, root-cause recurring challenges, and contribute to continuous service improvements.
  • Collaborate Globally: Partner with distributed teams, affiliates, and stakeholders worldwide to foster a supportive, collaborative, and high-performing team culture.

Who You Are:

You are an organized, detail-oriented digital marketing professional who thrives in a collaborative, fast-paced hub environment. You take ownership of your deliverables, enjoy solving operational puzzles, and are eager to learn new tools and digital processes.

  • Experience: 5+ years of hands-on experience in digital marketing operations, campaign execution, content production, or a centralized shared services environment.
  • Domain Knowledge: Demonstrable experience in multi-channel execution, including campaign management, email marketing deployment, marketing automation journeys, basic SEO/website maintenance, and reporting.
  • Technical Aptitude: Familiarity with service management/ticketing systems, digital marketing platforms, CRM systems, and collaboration tools, with a passion for learning new platforms.
  • Operational Discipline: Strong attention to detail, excellent organizational skills, and the ability to prioritize and execute multiple requests within structured deadlines.
  • Communication & Education: Bachelor’s degree in Marketing, Communications, Business, Digital Systems, or equivalent practical experience, paired with strong written and verbal communication skills.

In exchange we provide you with:

  • Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career. 
  • Excellent benefits: Competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party.
  • Flexibility: We also support flexibility to help you find your balance. Home office is commonly available (typically 2 office days/week on average). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.
  • A global inclusive community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.


Explore what the Global Digital Hub is about. 


Discover the Roche Services & Solutions Center and how we work together as a truly global team!


Please read the Data Privacy Notice for further information about how we handle your personal data related to the recruitment process: https://go.roche.com/dpn4candidates

 

 

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.


Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.

Skills Required

  • 5+ years of hands-on experience in digital marketing operations, campaign execution, content production, or centralized shared services
  • Experience with multichannel campaign execution, email marketing deployment, marketing automation journeys, basic SEO, website maintenance, and reporting
  • Familiarity with service management or ticketing systems, digital marketing platforms, CRM systems, and collaboration tools
  • Bachelor's degree in Marketing, Communications, Business, Digital Systems, or equivalent practical experience
  • Strong written and verbal communication skills
  • Strong attention to detail, organizational skills, and ability to prioritize multiple requests within deadlines

Roche Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Roche and has not been reviewed or approved by Roche.

  • Retirement Support — U.S. materials describe a 401(k) with both matching and an additional company contribution, supported by formal plan documents and true‑up features. This structure is positioned as a standout element of the total package, particularly at Genentech.
  • Leave & Time Off Breadth — Time‑off provisions include substantial vacation, a year‑end shutdown, and a paid six‑week sabbatical after six years. These elements indicate a recharge‑oriented approach within the U.S. offering.
  • Healthcare Strength — Company materials emphasize comprehensive medical, dental, vision, and mental‑health resources alongside well‑being programs. Benefits pages consistently highlight breadth across core health coverage elements.

Roche Insights

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The Company
Provincia de Buenos Aires
93,797 Employees
Year Founded: 1896

What We Do

Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible. Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management. Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).

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