Digital Marketing Officer

Purpose:  

Execute SmartStart’s digital marketing strategy across web, social and email; manage community engagement on digital platforms; use analytics to drive growth; and support brand monitoring and digital risk management.

Key Responsibilities: 

Digital Campaign Execution

·        Implement national digital campaigns across SmartStart’s owned and paid channels (website, CRM, Facebook, Instagram, LinkedIn).

·        Build and manage campaign assets and schedules aligned with campaign plans in collaboration with Comms and Design.

Community Management

·        Manage social media platforms, community groups and digital communities (practitioners, parents, supporters) in collaboration with call centre team.

·        Respond to comments and queries in line with brand tone and escalation protocols.

·        Flag issues and contribute to knowledge base and management discussions. 

Website & CRM

·        Update and maintain website content, working with IT, Brand Marketing Manager, Network Communications Manager and Communications Manager to ensure fresh, accurate content aligned with strategy.

·        Regularly check links and monitor website analytics to inform decision making.

·        Build and send newsletters, email campaigns and messaging on SMS and WhatsApp to selected audiences

·        Manage contact lists and segmentation on Zoho CRM.

·        Manage data transfers with Programme/IT team as required

·        Support journey building and messaging for Network Communications

·        Support journey building and messaging for Ecosystem and funder communications. 

Analytics, Insights & Optimization

·        Track KPIs across digital platforms (reach, engagement, conversions).

·        Produce regular dashboards and insights to inform strategy and content.

·        A/B test content and formats to improve performance.

·        Manage promotion and advertising budget for digital campaigns

Brand Monitoring & Risk

·        Monitor online sentiment and mentions of SmartStart.

·        Support development and roll‑out of digital brand guidelines and training.

·        Flag and manage reputational risks online with Brand Marketing Manager and Communications Manager.

·        Check 3rd party mentions and content pages regularly for required updates.

Decision-Making Authority

·        Decisions this role can make independently Brand design application

Key Relationships

·        Internal stakeholders (teams, departments, levels)   

·        Event Manager, Head of Societal Communications; Communications Manager; Network Communications Manager; Brand Marketing Manager, Heads of Departments, Chiefs

·        External stakeholders (partners, funders, government, communities)    Partners, suppliers, regional contacts

Qualifications

·        Minimum Required Qualifications (non-negotiable)   Qualification in graphic and digital design

·        Advantageous / Nice-to-Have Qualifications Project Management, UX

Experience

·        Minimum Years of Experience 3+ years in design

·        Type of Experience Required (industries, contexts)     Design, brand application 

·        Advantageous / Nice-to-Have Experience   Stakeholder engagement, UX, Digital Design

Key behaviours

·        Proactive, self-motivated and accountable

·        Collaborative and audience-centred

·        Curious, adaptable and committed to continuous learning

·        Responsive, professional and tactful

·        Detail-oriented

·        Able to work independently while escalating issues appropriately

Skills

·        Digital campaign planning, execution and optimisation

·        Social media and online community management

·        Content creation, copywriting and scheduling

·        CRM administration, database management and audience segmentation

·        Digital analytics, dashboard preparation and performance reporting

·        A/B testing and conversion optimisation

Paid media coordination and budget monitoring

·        Graphic and digital design, photo editing and visual storytelling

·        Project management

·        Stakeholder and supplier coordination  

Competencies

·        Strong written and verbal communication

·        Analytical thinking and data-informed decision-making

·        Planning and organising

·        Problem-solving and sound judgement

·        Customer and community orientation

·        Data accuracy, confidentiality and responsible information management

·        Awareness of digital safeguarding, privacy and reputational risk

·        Ability to translate strategy into practical digital activities