The Role
Develop and execute digital marketing strategies across social, search, email, and web to increase brand awareness, generate leads, and drive engagement. Manage paid campaigns, SEO/SEM, content creation, analytics, website updates, and cross-team collaboration to optimize performance and ROI.
Summary Generated by Built In
Ellasot Consulting is recruiting on behalf of a reputable Company seeking a competent ,detail -oriented Digital Marketing Officer to drive business growth, customer engagement, and build strategic partnerships.
The ideal candidate would be responsible for planning, implementing, and optimizing digital marketing strategies to increase brand awareness, generate leads, drive customer engagement, and support business growth. The role involves managing the company's digital presence across websites, social media platforms, email marketing, search engines, and online advertising while analyzing campaign performance and recommending improvements
Digital Marketing Strategy
- Develop and implement digital marketing strategies aligned with the company's business objectives.
- Plan and execute online campaigns to increase brand visibility, website traffic, and lead generation.
- Identify new digital marketing opportunities and recommend innovative approaches to improve performance.
- Manage the company's social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.
- Create, schedule, and publish engaging content across all digital channels.
- Monitor audience engagement and respond to inquiries and comments promptly.
- Grow followers and increase engagement through creative campaigns.
- Develop high-quality content including graphics, videos, blogs, newsletters, infographics, and promotional materials.
- Collaborate with designers, photographers, and videography to produce compelling digital content.
- Ensure all content reflects the company's brand identity and messaging.
- Optimize website content to improve search engine rankings.
- Conduct keyword research and implement SEO best practices.
- Manage paid search campaigns using Google Ads and other advertising platforms.
- Monitor website performance and recommend improvements.
- Develop and execute email marketing campaigns.
- Build and maintain email subscriber lists.
- Monitor campaign performance, including open rates, click-through rates, and conversions.
- Create automated email workflows where applicable.
- Update website content and ensure information remains accurate and relevant.
- Monitor website functionality and user experience.
- Coordinate with web developers to resolve technical issues and improve website performance.
- Plan, manage, and optimize paid advertising campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
- Allocate advertising budgets effectively to maximize return on investment (ROI).
- Monitor campaign performance and adjust strategies to improve results.
- Track key digital marketing metrics using tools such as Google Analytics, Meta Business Suite, and LinkedIn Analytics.
- Prepare weekly and monthly performance reports.
- Analyze campaign effectiveness and recommend data-driven improvements.
- Ensure consistency in brand messaging and visual identity across all digital channels.
- Protect and enhance the company's online reputation.
- Monitor online reviews and respond appropriately where necessary.
- Work closely with the Sales, Business Development, HR, and Customer Service teams to support business objectives.
- Coordinate digital marketing activities with external agencies, influencers, and media partners where required.
Requirements
- Social media management.
- Search Engine Optimization (SEO).
- Search Engine Marketing (SEM).
- Google Ads and Meta Ads Manager.
- Google Analytics (GA4).
- Email marketing platforms (e.g., Mailchimp, Brevo, HubSpot).
- Content Management Systems (e.g., WordPress).
- Basic graphic design skills using Canva or Adobe Creative Suite.
- Video editing skills are an added advantage.
- Microsoft Office Suite (Word, Excel, PowerPoint).
Skills Required
- Bachelor's degree in Marketing, Mass Communication, Business Administration, Digital Media, Public Relations, Information Technology, or related field
- Professional certifications in Digital Marketing (Google, Meta, HubSpot, or similar)
- Minimum of 2-4 years of experience in digital marketing, social media management, or online advertising
- Proven track record of managing successful digital marketing campaigns
- Social media management across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM) knowledge and execution
- Experience managing Google Ads and Meta Ads Manager paid campaigns
- Familiarity with Google Analytics (GA4) and analytics/reporting tools (Meta Business Suite, LinkedIn Analytics)
- Experience with email marketing platforms (Mailchimp, Brevo, HubSpot)
- Content Management Systems experience (e.g., WordPress) and website content management
- Basic graphic design skills using Canva or Adobe Creative Suite
- Video editing skills
- Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint)
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The Company
What We Do
Ellasot Consulting is a Nigeria-based provider of human resources management and consulting services headquartered in Port Harcourt, Rivers State. Its listed specialties include human resources consulting, workforce development, HR advisory services, and professional training and development. The firm supports organizations with people-management guidance, workforce capability building, advisory work, and training services, with Nigeria identified as its geographic market.
