Digital Marketing Manager

Description

SUMMARY

The Digital Marketing Manager is a growth-oriented role that will evolve into a strategic marketing leadership position. You will work closely with the CCO and leadership team to shape our go-to-market strategy while executing high-impact marketing programs today.

JOB RESPONSIBILITIES

ESSENTIAL FUNCTIONS:

Strategic Marketing & Positioning

• Collaborate with CCO and commercial leadership to evolve brand positioning, messaging, and go-to-market strategy as we scale.
• Translate scientific and technical capabilities into compelling marketing narratives.
• Support customer communications initiatives with strategic messaging and materials.
• Marketing intelligence and data
• Analyze Companies market for sizing and needs (including segmentation, adjacent markets, and growth drivers) 
• Competitive analysis, both existing and emerging
• Draws data from both internal BD data sources (e.g. SFDC) and external industry sources.
• Works with CCO to inform key strategic decisions during the 5-year LRP process
• Keeps CCO and LT informed on marketing trends real time

Sales Enablement

• Develop and maintain marketing materials: pitch decks, service brochures, data sheets, and corporate presentations.
• Equip the commercial team with tailored content and campaigns aligned with the sales pipeline.
• Work with Inside Sales to provide key criteria to be used for Lead Scoring to enhance our success rate through the funnel.

Events & Conferences

• Plan, coordinate, and execute trade shows and conferences including logistics, booth design, collateral, lead tracking and ROI analysis.
• Represent the company onsite, supporting business development and technical teams.
• Set up internal procedures to support conference support from the site.

Analytics & Optimization

• Track key performance indicators (KPIs) and marketing ROI.
• Regularly report insights and recommendations to optimize spend and impact.

Digital & Content Marketing

• Oversee digital presence, including website, SEO/SEM, social media, and email marketing. 
• Manage and lead content strategy: case studies, whitepapers, newsletters, technical blogs, etc.
• Coordinate with external digital/creative agency partners
• Supplemental responsibilities
• Other duties as assigned

Requirements

  JOB REQUIREMENTSEducation and Experience

• 5+ years of marketing experience, preferably in B2B life sciences, biotech, or CDMO environments.

Knowledge, Skills and Abilities

• Extraverted in the sense of external orientation into the biotech markets
• Hands-on experience in digital marketing, content creation, and event planning.
• Ability to translate complex scientific/technical content into compelling marketing assets.
• Strong project management and organizational skills.
• Excellent communication skills — written, visual, and interpersonal.
• Collaborative mindset with the confidence to lead initiatives and influence stakeholders.
• Collaboration with Bora Pharmaceuticals and external marketing team
• Experience working with biotech/biopharma clients or stakeholders.
• Exposure to CRM and marketing automation platforms (HubSpot, Mailchimp, Salesforce, etc.).
• Familiarity with regulatory and compliance considerations in biotech marketing. 

WORK ENVIRONMENT/PHYSICAL DEMANDS/SAFETY CONSIDERATIONS

• Preference for local San Diego candidates; remote eligible