We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.
The Customer Journey Analytics Product Manager is responsible for leading the implementation, strategy, roadmap, adoption, and ongoing optimization of Adobe Customer Journey Analytics (CJA) B2B Edition capabilities for RSM’s Marketing & Communications organization. This role serves as the bridge between business stakeholders, digital marketing, analytics, engineering, and implementation partners to ensure Customer Journey Analytics delivers measurable business value across marketing optimization, digital experience, buyer journey analysis, and reporting.
The ideal candidate is a proactive analytics leader who can translate business needs into scalable analytics solutions, guide prioritization, and drive continuous improvement of the organization’s analytics ecosystem.
Key Responsibilities
- Own the product vision, roadmap, and backlog for Adobe Customer Journey Analytics B2B Edition and related analytics capabilities. This includes prioritizing enhancements that support reporting, marketing optimization, buyer journey visibility, and digital experience measurement.
- Partner with business stakeholders, digital teams, and technical teams to define requirements for CJA dashboards, workspaces, metrics, dimensions, derived fields, and data views.
- Translate complex business questions into actionable analytics solutions, including cross-channel reporting that connects paid, organic, email, direct, and web engagement data.
- Drive the ongoing evolution of CJA capabilities by identifying new reporting needs, improving data usability, and ensuring analytics outputs are understandable and accessible for stakeholders.
- Collaborate with implementation partners, engineering teams, and data/architecture resources to support CJA enablement, connection health monitoring, instrumentation priorities, data model alignment, and platform adoption.
- Develop and socialize business cases and executive-level storytelling around CJA investments, including how CJA supports marketing optimization, website and digital experience improvements, buyer journey analysis, attribution, and long-term business value.
- Monitor analytics quality and operational health by supporting governance, QA, validation, and continuous refinement of CJA configurations and reporting outputs.
- Act as the primary liaison between business and delivery teams, balancing stakeholder requests, technical feasibility, implementation timelines, and product priorities.
- Bring a proactive, analytics-first mindset to identify opportunities, recommend improvements, and help shape the broader digital measurement strategy.
Qualifications
- Bachelor’s degree in business, marketing, analytics, information systems, computer science, or a related field.
- Experience in product management, digital analytics, marketing technology, or a closely related area.
- Experience working with analytics platforms, digital measurement, dashboards, and stakeholder reporting.
- Strong ability to translate business objectives into product requirements, user stories, analytics outputs, and roadmap priorities.
- Excellent stakeholder management and communication skills, including the ability to explain analytics value to both technical and non-technical audiences.
- Experience working cross-functionally with marketing, engineering, data, and external partners in a fast-paced environment.
- Experience with Adobe Customer Journey Analytics, Adobe Analytics, Adobe Experience Platform, or related Adobe Experience Cloud tools.
- Strong familiarity with digital marketing analytics, attribution, buyer journey analysis, and website/digital experience optimization.
- Experience with data quality management, governance, or validation in analytics implementations.
- Experience in Agile delivery environments with backlog ownership, sprint planning, and roadmap management.
Team Aligned Flexiblity - The baseline expectation that employees and owners may perform work from home, an office, a client site, or other relevant business locations, within‑person attendance required when business needs, collaboration, client service, development, or travel warrant it. Working from home frequently or primarily does not change this expectation. For this position, the location is open to any of our US based markets.
At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.
All applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender; sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; US Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.
Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [email protected].
RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.
RSM will consider for employment qualified applicants with arrest or conviction records. For those living in California or applying to a position in California, please click here for additional information.
At RSM, an employee’s pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.
Compensation Range: $95,400 - $163,900Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.
Skills Required
- Bachelor's degree in business, marketing, analytics, information systems, computer science, or related field.
- Experience in product management, digital analytics, marketing technology, or closely related area.
- Experience working with analytics platforms, digital measurement, dashboards, and stakeholder reporting.
- Ability to translate business objectives into product requirements, user stories, analytics outputs, and roadmap priorities.
- Excellent stakeholder management and communication skills for technical and non-technical audiences.
- Experience working cross-functionally with marketing, engineering, data, and external partners.
- Experience with Adobe Customer Journey Analytics, Adobe Analytics, Adobe Experience Platform, or other Adobe Experience Cloud tools.
- Strong familiarity with digital marketing analytics, attribution, buyer journey analysis, and website/digital experience optimization.
- Experience with data quality management, governance, or validation in analytics implementations.
- Experience in Agile delivery environments with backlog ownership, sprint planning, and roadmap management.
RSM US LLP Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RSM US LLP and has not been reviewed or approved by RSM US LLP.
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Parental & Family Support — Benefits include up to $50,000 in fertility coverage, up to $20,000 for adoption or surrogacy, 12 weeks of paid parental leave, six weeks of paid family caregiver leave, and backup care support. Feedback suggests these programs are a standout strength for parents and caregivers.
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Leave & Time Off Breadth — Time off provisions include self-managed PTO for associates and above, at least 14 paid holidays, and additional wellbeing days. Feedback suggests this breadth helps offset mid-market base pay perceptions.
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Healthcare Strength — Health offerings include two HDHP medical plans with firm HSA contributions, dental and vision coverage, telehealth, and a mental-health platform with free coaching/therapy sessions. Feedback suggests the combined health and wellbeing resources enhance total rewards.
RSM US LLP Insights
What We Do
RSM is the leading provider of audit, tax and consulting services to the middle market. With over 11,000 employees across the U.S. and Canada and a global presence in 120 countries, our purpose is to deliver the power of being understood to our clients, colleagues and communities. As first-choice advisors, we are focused on developing leading professionals and innovative services to meet our clients’ evolving needs in today’s ever-changing business environment. Through a supportive, caring culture, our people are empowered to be their authentic selves and share their unique perspectives. Our culture of diversity and inclusion enhances the insights we provide while transforming innovation, collaboration and business results through fostering an inclusive environment, working hard to engage a talented workforce and reflect our diverse community, and developing relationships that serve others in business and the broader community. Together, our people’s individual talents and diverse perspectives strengthen our teams and enhances the unique insights that we provide to our clients. Through a supportive, caring culture, our people are empowered to be their authentic selves and share their unique perspectives. Our culture of diversity and inclusion enhances the insights we provide while transforming innovation, collaboration and business results through fostering an inclusive environment, working hard to engage a talented workforce and reflect our diverse community, and developing relationships that serve others in business and the broader community. Together, our people’s individual talents and diverse perspectives strengthen our teams and enhances the unique insights that we provide to our clients. For more information, visit rsmus.com.
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