Description
Chicago-based candidates will be prioritized for consideration.
We're looking for a Digital Marketing Manager who has a builder mentality and ready to accelerate Om. You've grown channels rapidly, owned a full-funnel digital strategy, and you know how to connect paid, organic, influencer, DTC and Amazon into one coherent growth plan. You'll report to the Director of Brand & Innovation and be our in-house digital engine, setting the strategy and managing execution end-to-end, shaping how the brand shows up across platforms, communities and culture.
Why OM?
At OM, we're on a mission to bring the power of functional mushrooms to people everywhere. As a leader in the wellness industry, we combine science, innovation, and nature to create products that support healthier lives. Joining OM means becoming part of a passionate, collaborative team where your contributions make a direct impact on our growth, our customers, and the future of the category.
- Lead the development of a social-first brand strategy, content, and activation — own the brand's voice and presence across all platforms
- Paid media direction & execution — manage spend efficiently and optimize relentlessly across channels
- Influencer & creator ecosystem — build and manage a best-in-class creator program, including TikTok Shop strategy and execution
- Performance reporting & optimization — track what matters, cut what doesn't, and double down on what works
- Engagement & collaboration execution — activate partnerships and community moments that build brand love
- DTC strategy alignment — integrate digital marketing into the full direct-to-consumer funnel
- Define social KPIs (engagement, reach, sentiment, conversion)
- Track, analyze and optimize campaign performance, garnering insights to refine the strategy
- Ability to navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights.
Requirements
- 5-6+ years of digital marketing experience — DTC experience mandatory
- Wellness or CPG background a strong plus — you understand this consumer and this category
- Channel builder — you can show us a channel you grew meaningfully
- Full-funnel owner — paid, organic, influencer, and DTC are one integrated plan in your head, not separate swim lanes
- Strategy + execution skills — you can write the brief and then execute against it yourself
- TikTok-native — you understand how the platform works, not just theoretically, and you've driven results on it. Experience running a Tiktok shop
- Data-driven — you make decisions based on performance, not instinct alone, and you can prove it
- Highly autonomous — you don't need someone to hand you a playbook; you build the playbook
- Paid Media Experience - campaign and budget development and execution in platform and optimization
Benefits & Perks
- Competitive compensation and bonus opportunities
- Medical, Dental, and Vision Insurance
- 401(k) with Company Safe Harbor Contribution
- Paid Time Off, Paid Holidays, and Sick Leave
- Paid Parental Leave
- Company-Paid Life and Disability Insurance
- Employee Assistance Program (EAP)
- Professional development and career growth opportunities
- Employee discounts on OM products
Skills Required
- 5-6+ years of digital marketing experience
- Direct-to-consumer (DTC) experience
- Brand-side experience
- Wellness or CPG category background
- Proven channel growth (can show a channel grown meaningfully)
- Full-funnel ownership across paid, organic, influencer, and DTC
- Strategy and execution skills (write briefs and execute campaigns)
- TikTok-native with proven results on the platform
- Experience building and managing influencer/creator programs, including TikTok Shop strategy
- Data-driven decision making and performance optimization
- Highly autonomous and able to build playbooks
- Ability to navigate ambiguity for new product launches and evolving KPIs
What We Do
M2 Ingredients is North America's largest grower of functional mushrooms, specializing in the production of certified organic whole food mushroom powders. As a vertically integrated nutraceuticals platform, the company provides high-quality ingredients for the food and beverage, supplement, and pet care industries. They focus on scientific research and sustainable practices to deliver potent, full-spectrum bioactive compounds for health and wellness applications.
