The Role
The Digital Marketing Manager will drive customer acquisition and retention through email, SMS, and website strategies, focusing on lifecycle marketing. Responsibilities include overseeing CRM initiatives, analyzing customer journeys, optimizing digital touchpoints, and collaborating on SEO strategies while ensuring performance tracking and reporting.
Summary Generated by Built In
Skin Pharm is seeking a strategic, analytically-minded Digital Marketing Manager to manage and optimize our owned digital channels across both our clinic locations and DTC e-commerce business. This role is focused on lifecycle marketing, email and SMS, and website strategy, with a core mission of driving customer acquisition, retention, and reactivation across all digital touchpoints. The ideal candidate brings a creative-meets-analytics skill set, a test-and-learn mindset, and a genuine passion for building customer-first programs that deepen brand loyalty and increase engagement.
Location: Nashville or New York, Hybrid
ABOUT THE JOB
- Execute digital marketing strategy across email, SMS, website, and lifecycle/CRM for both clinic locations and the DTC product line
- Own the development and execution of all lifecycle marketing initiatives, with a focus on acquisition, retention, and reactivation across key moments and customer cohorts
- Build channel and content strategy for all lifecycle communications, including welcome flows, retention sequences, win-backs, replenishment programs, and post-visit journeys designed to increase frequency and LTV
- Manage email and SMS calendars, ensuring consistent, on-brand communication that drives both clinic appointment bookings and product revenue
- Oversee website strategy and performance, partnering with design and development teams to improve UX, CRO, and conversion across all digital touchpoints; constantly seek optimization opportunities through creative, copy and landing page analysis
- Develop a data-driven, customer-centric test-and-learn culture through rigorous A/B testing and ongoing optimization across email, SMS, and web
- Establish and track KPIs for all owned channels, providing regular reporting with clear insights and recommended actions
- Map and analyze the customer journey across both clinic and e-commerce contexts, identifying friction points and opportunities to improve conversion, engagement, and retention
- Contribute to SEO and AEO strategy and execution, including on-page optimization and content recommendations, in partnership with relevant stakeholders
- Stay current on best practices across owned digital channels and proactively identify opportunities to improve Skin Pharm's digital infrastructure
ABOUT YOU
- 5+ years of experience in digital marketing with a strong focus on email, SMS, lifecycle/CRM, digital content and website strategy
- Proven track record of driving measurable retention and reactivation outcomes through owned channel programs
- Deep expertise in email and SMS marketing, including segmentation, automation, and iterative testing
- Experience with CRO methodologies and website optimization
- Strong analytical and reporting skills; comfort working with data to derive actionable insights
- Proficiency in Klaviyo, Shopify, and GA4
- Working knowledge of SEO, GEO and AEO principles
- Experience in multi-location or omnichannel environments a plus
- Bachelor's degree in Marketing, Business, or related field
SKIN PHARM EMPLOYEE BENEFITS
At the heart of our team is a commitment to your well-being, growth and happiness. Here’s how we make it happen:
- A competitive base salary – Your hard work deserves to be recognized.
- Wellness stipend – Because taking care of you matters to us.
- 401(k) with company matching – We’re investing in your future, together.
- Paid time off, including paid holidays and sick time – Recharge, explore or simply unwind as you need.
- Health, vision and dental insurance – For your peace of mind.
- Employee product + treatment perks – We want you to enjoy the amazing experience you help create.
- Paid parental leave – For those special days with your new family member.
Be part of a culture that puts you first, supports your wellness, encourages collaboration and celebrates each team member’s unique journey.
About
Skin Pharm is a modern beauty brand founded by nurse practitioner Maegan Griffin in 2017. After 9+ years in aesthetic medicine, Maegan created Skin Pharm because she wanted the Skin Pharm experience as a patient — and she figured others would, too. At our flagship in Nashville and clinics in Atlanta, Dallas, Charlotte, Franklin, Houston, Alpharetta, Southlake, Austin, Charleston and Raleigh, Skin Pharm providers — who are all NPs and PAs — promote skin health and inspire confidence with natural, never-overdone results.
Skills Required
- 5+ years of experience in digital marketing
- Strong focus on email, SMS, lifecycle/CRM, and website strategy
- Expertise in email and SMS marketing, including segmentation and automation
- Experience with CRO methodologies and website optimization
- Strong analytical and reporting skills with data
- Proficiency in Klaviyo, Shopify, and GA4
- Working knowledge of SEO, GEO and AEO principles
- Bachelor's degree in Marketing, Business, or related field
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The Company
What We Do
Founded by nurse practitioner Maegan Griffin in 2017, Skin Pharm is a cosmetic dermatology practice offering effective in-clinic treatments and a results-driven skincare line. The company focuses on improving patient complexion and confidence through personalized care, expert advice, and a commitment to wellness. Every aspect of the brand is designed to empower individuals to feel good in their skin through consistent, high-quality clinical solutions.
