Digital Marketing Manager

Overview

FMI is seeking a Digital Marketing Manager to lead the strategy, execution, and optimization of our digital marketing efforts. This role is responsible for driving measurable business impact through data informed campaigns, strong alignment with business development teams, and effective use of digital channels.

The ideal candidate is both strategic and hands on, with the ability to translate performance insights into action, optimize campaigns in real time, and partner closely with internal stakeholders to support lead generation and client acquisition. This individual will play a critical role in strengthening FMI’s digital presence, enhancing thought leadership reach, and contributing to pipeline growth.

This role is preferably based in our Raleigh, NC office; however, remote arrangements may be considered for highly qualified candidates.

All applicants for employment must be legally authorized to work in the US on a full time basis. Visa sponsorship is not available at this time.

Responsibilities

• Develop and execute a data informed digital marketing strategy aligned with FMI’s growth objectives
• Lead integrated, cross channel campaigns across paid media, social, email, and web
  Translate FMI’s brand and thought leadership into compelling digital experiences that engage target audiences
• Continuously refine strategy, messaging, and channel mix based on performance insights and market trends
• Plan, manage, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, and industry publications
• Own campaign performance across the funnel, with a focus on conversion, cost efficiency, and pipeline contribution
• Apply structured testing such as A B testing, audience segmentation, and creative optimization to improve results over time
• Partner closely with business development and lead generation teams to align marketing efforts with pipeline and revenue goals
• Design and execute targeted nurture campaigns that move prospects through the buyer journey
• Support lead management processes, ensuring timely and effective handoff of qualified leads
  Optimize segmentation, lead scoring, and lifecycle workflows to improve conversion rates
• Manage and optimize FMI’s marketing automation platform, HubSpot, to support campaign execution and nurture programs
• Ensure strong alignment and integration between marketing automation and CRM, Salesforce, systems for accurate tracking and attribution
• Maintain audience personas and segmentation strategies grounded in performance data
• Leverage dashboards and reporting tools to monitor campaign and channel performance
• Translate data into clear, actionable insights that inform strategy, targeting, and content decisions
• Identify trends, gaps, and opportunities across the funnel and recommend improvements
  Foster a culture of data informed decision making across marketing and business development teams
• Lead FMI’s social media strategy with a focus on amplifying thought leadership and supporting lead generation and business development activities
  Enable consultants and bankers to effectively use platforms like LinkedIn to build visibility and relationships
• Manage content distribution tools such as Gaggle to ensure consistent, on brand engagement
• Track engagement and refine strategies to increase reach and impact
• Act as a trusted partner to internal stakeholders, helping them leverage digital marketing to support client development
• Collaborate across marketing, lead generation, and leadership to align on priorities and outcomes
• Stay current on digital trends, AI tools, and best practices to continuously improve FMI’s marketing effectiveness

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in digital marketing, demand generation, or performance marketing, preferably in a B2B or professional services environment
• Proven experience developing and executing multi-channel campaigns across paid media, email, social, and web
• Strong proficiency in digital marketing platforms, including Google Ads and LinkedIn Campaign Manager
• Experience with marketing automation and CRM systems (HubSpot and Salesforce preferred)
• Strong analytical skills with the ability to interpret data and optimize campaign performance
• Experience with A/B testing, audience segmentation, and conversion optimization
• Excellent verbal and written communication skills
• Strong organizational and time management skills with the ability to manage multiple priorities
• Ability to work independently and collaboratively across cross-functional teams

Preferred Qualifications

• Experience in professional services, consulting, or other complex B2B industries
• Experience with data visualization and reporting tools (e.g., dashboards, analytics platforms)
• Familiarity with content distribution tools and social media management platforms
• Experience supporting lead generation strategies and working closely with business development teams
• Knowledge of digital marketing trends, tools, and emerging technologies, including AI applications

Base salary range is $90k-$95k plus annual bonus.

FMI provides a comprehensive benefit package consisting of paid employee medical insurance, life insurance and LT disability, as well as other benefit elections. FMI’s package includes a strong 401(k) plan, PTO, and parental leave benefit.

FMI is an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.