Digital Marketing Manager

What You'll Do

· Leverage AI-powered tools across website management, paid search, and performance reporting to drive efficiency, surface insights, and continuously optimize digital outcomes

· Own and manage CrossCountry's website, ensuring content accuracy, performance, and alignment with brand standards

· Coordinate with internal stakeholders to ensure the website reflects the firm's evolving services, acquisitions, and brand

· Proactively identify and recommend website enhancements and performance improvements, bringing forward ideas before issues arise

· Serve as the internal digital lead on website redesign initiatives, coordinating with external agencies on technical requirements, reviews, testing, and implementation

· Manage vendor and agency relationships related to our digital channels, including the firm's external web developer

· Lead a high-volume paid search program across multiple concurrent campaigns, leveraging AI-assisted workflows to streamline optimization analysis, audience targeting, keyword research, and performance reporting

· Plan, execute, and optimize programmatic and third-party digital advertising campaigns, ensuring alignment with firmwide growth priorities and target audiences

· Partner with the content lead on organic search strategy, ensuring paid and organic efforts are aligned and mutually reinforcing

· Track and report on digital performance metrics across the website and paid media channels using insights to optimize channel mix, audience targeting, and ROI

· Evaluate and recommend new paid media channels, platforms, and technologies to expand the firm’s digital reach and targeting capabilities as the firm's needs evolve

What You'll Bring

· 6+ years of digital marketing experience in professional services, consulting, or B2B environments

· Hands-on experience with AI-powered digital marketing tools, with a curiosity to continuously explore what's next

· Demonstrated experience managing a corporate website, including hands-on WordPress proficiency

· Strong paid search expertise, including campaign strategy, bid management, and performance reporting

· Familiarity with programmatic and third-party digital advertising, including campaign execution and vendor management

· Solid understanding of how paid and organic search work together, including SEO principles and how AI-powered tools are reshaping the search landscape

· Strong project management skills with the ability to coordinate across multiple stakeholders and initiatives

· Detail-oriented and structured, with a track record of owning programs end to end

· Effective communication skills and the ability to work collaboratively across technical and non-technical teams

Qualifications

· Bachelors degree in Marketing, Communications, or related field.