The Role
Lead digital marketing efforts focusing on web performance, SEO, conversion optimization and managing external agency partnerships to enhance lead generation.
Summary Generated by Built In
When Oktopost was founded in 2013, social media was still a question mark in B2B marketing. We saw its untapped potential to drive real business results and built a platform to help marketers turn social into a measurable growth channel.
Oktopost powers social media management and employee advocacy, enabling B2B companies to become truly social organizations. Our social suite helps marketers manage, scale, and measure social media programs that drive leads, pipeline, and revenue.
Trusted by global B2B brands and deeply integrated with the modern marketing tech stack, we’re a dedicated team focused on helping our customers succeed, and on raising the bar for how B2B marketing is executed.
As we continue to evolve our digital strategy, we are hiring a Digital Marketing Manager to lead a restructured approach to web and digital performance, focused on infrastructure, process optimisation, and external partner coordination.
This role is responsible for owning and optimising Oktopost’s digital infrastructure and lead capture journey, with a particular focus on website performance, conversion rate optimisation, and external agency management.
The position forms part of a broader shift in Oktopost’s marketing structure, moving from internally executed campaign activity to a more scalable, partner-delivered model.
You’ll work closely with Marketing, Sales, RevOps, and our agency partners to ensure our website and related channels are structured, maintained, and optimised for conversion, turning interest into pipeline with clarity and efficiency.
This role requires working from our Ramat Gan office a minimum of 3 days per week to enable close collaboration with Marketing, Sales, and Revenue Operations, around digital workflows, routing logic, and system handoff processes.
What You'll Do
- Own the performance, structure, and user experience of oktopost.com, with responsibility for web navigation, technical SEO, and high-intent conversion paths.
- Coordinate and manage delivery across external agency partners, including SEO / GEO / AI search, website development and infrastructure, paid social and media buying.
- Define and manage clear briefs, delivery timelines, and performance KPIs for all agency‑led digital activity.
- Optimise key website pages (e.g. Request a Demo, Pricing, Consultation) for lead quality and conversion, using behavioural data, A/B testing, and funnel diagnostics to improve conversion quality.
- Own the operational configuration of marketing automation workflows, ensuring accurate lead capture, routing, and data integrity across the website and CRM. Partner with Sales to improve speed-to-lead, lead quality, and funnel progression.
- Track and analyse digital performance, user behaviour, and funnel health to identify optimisation opportunities.
- Maintain reporting on website performance, digital acquisition, and conversion metrics to support ongoing decision‑making.
- Work cross‑functionally to ensure digital execution aligns with defined revenue processes and system requirements.
What We're Looking For
- 5+ years of experience in B2B digital SaaS marketing (sales-led, not product-led, preferred).Proven experience managing external agencies across SEO, paid media, and web development.
- Strong working knowledge of WordPress infrastructure, technical SEO, and web performance optimisation.
- Hands-on experience with Marketo or similar marketing automation platforms, with a focus on lead processing, workflow configuration, and system handoff.
- Familiarity with AI tools for content performance, SEO, and A/B testing.
- Strong analytical skills with experience using behavioural data to improve digital journeys.
- Understanding of funnel attribution and web-to-CRM handoff processes.
- Experience working closely with Sales and Revenue Operations.
- Ability to manage multiple priorities and stakeholders in a fast-paced environment.
- High attention to detail, with a structured and outcome-driven approach.
- Excellent communication skills in English and Hebrew.
Life as an Oktoposter
At Oktopost, we’re a curious, collaborative, and driven bunch who believe in doing great work, and having fun while we’re at it. We value ambition, creativity, and a healthy dose of team spirit, all wrapped up in a culture that encourages growth, innovation, and delivering real impact.
No matter what department or region you join us from, you’ll be part of a team that supports, celebrates, and challenges one another. From day one, we want every Oktoposter to feel empowered, inspired, and truly at home.
We're a team that’s genuinely passionate about B2B social. We believe social media can shape brands, spark meaningful conversations, and drive real business results, and we'd love for you to be part of our journey.
Top Skills
A/B Testing Tools
Ai Tools For Content Performance
Google Analytics
Marketo
Seo
Wordpress
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The Company
What We Do
Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Our social media management, social listening, and employee advocacy solutions are built for B2B, allowing marketers to engage with customers and prospects on social media, get actionable insights, and prove social ROI. Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth. Trusted by thousands of B2B marketing professionals globally.
