The Role
Lead digital marketing efforts focusing on web performance, SEO, conversion optimization and managing external agency partnerships to enhance lead generation.
Summary Generated by Built In
When Oktopost was founded in 2013, social media was still a question mark in B2B marketing. We saw its untapped potential to drive real business results and built a platform to help marketers turn social into a measurable growth channel.
Today, the challenge for B2B organisations is no longer access to channels, but the ability to execute, measure, and optimise reliably across an increasingly complex marketing technology stack.
Oktopost powers social media management and employee advocacy, enabling B2B companies to become truly social organisations. Our platform is deeply integrated into the modern marketing ecosystem, and we hold ourselves to the same standard internally.
We are now hiring a Growth Marketing Engineer to own and evolve Oktopost’s marketing infrastructure, demand generation engine, and data architecture. This role represents a shift from campaign execution to system ownership, where success is defined by the reliability of data, the integrity of attribution, and the ability to turn marketing activity into a measurable pipeline.
You will work closely with Marketing, Sales, and Revenue Operations, as well as external partners, to ensure that every interaction across our digital ecosystem is captured, structured, and translated into actionable insight and revenue impact.
This role requires working from our Ramat Gan office a minimum of 3 days per week to enable close collaboration across teams.
What You'll Do
- Own Oktopost’s marketing infrastructure across web, marketing automation, CRM, and paid media platforms, ensuring systems are correctly configured, connected, and maintained.
- Design and manage end-to-end data flows from first touch through to pipeline and revenue, ensuring accuracy and consistency across all systems.
- Own tracking architecture across all digital channels, including Google Tag Manager, conversion events, pixels, and attribution models.
- Ensure accurate syncing of online and offline conversions, including Salesforce to Google Ads and LinkedIn, supporting optimisation and reporting.
- Define and maintain lead capture, routing, enrichment, and lifecycle processes, ensuring clean and structured data enters and moves through the CRM.
- Own the operational maintenance of marketing automation workflows in Marketo, including lead processing, scoring, lifecycle management, and system handoffs.
- Partner with Revenue Operations and Sales to ensure alignment between marketing activity, pipeline creation, and reporting accuracy.
- Own the design and execution of Oktopost’s demand generation strategy, ensuring programmes are structured, scalable, and measurable across all channels.
- Define and execute account-based marketing programmes, including target account selection, segmentation, and coordinated engagement across paid, organic, and advocacy channels.
- Orchestrate demand generation across paid media, organic social, employee advocacy, website, and marketing automation, ensuring all activity is connected and measurable.
- Ensure all demand generation and ABM activity is underpinned by accurate tracking, attribution, and data flow into CRM, enabling clear visibility into pipeline contribution.
- Continuously optimise demand programmes using performance data, funnel analysis, and account-level engagement insights.
- Own website infrastructure and performance, including WordPress management, technical SEO, and optimisation of high-intent conversion paths.
- Diagnose and resolve data, tracking, and system issues across the marketing stack, acting as the first point of escalation for technical marketing challenges.
- Define the technical framework within which external agencies operate, ensuring consistency, accuracy, and performance across SEO, paid media, and web development.
- Maintain and evolve reporting frameworks to provide clear visibility into performance, attribution, funnel health, and pipeline impact.
- Explore and implement automation and AI-driven solutions to improve efficiency, personalisation, and performance.
What We're Looking For
- 5+ years of experience in B2B SaaS marketing, with a strong focus on systems, infrastructure, and data, ideally within a sales-led environment.
- Hands-on experience with marketing automation platforms such as Marketo, including workflow design, lead processing, scoring, and lifecycle management.
- Strong experience with Google Tag Manager, conversion tracking, and event-based measurement across web and paid channels.
- Proven understanding of attribution models, funnel tracking, and web to CRM data flows.
- Experience integrating marketing systems with CRM platforms such as Salesforce, including offline conversion tracking.
- Proven experience owning demand generation programmes with accountability for pipeline creation and revenue impact.
- Experience designing and executing account based marketing strategies, including account selection, segmentation, and multi channel orchestration.
- Strong understanding of how paid, organic, and advocacy channels work together to influence enterprise buying groups.
- Strong working knowledge of WordPress infrastructure, technical SEO, and website performance optimisation.
- Experience managing and troubleshooting data integrity issues across multiple systems.
- Comfortable working with APIs, data layers, and technical documentation, even if not a developer.
- Experience managing external agencies, with the ability to define requirements and validate delivery.
- Strong analytical mindset with the ability to translate data into actionable insight.
- Experience working closely with Sales and Revenue Operations.
- High attention to detail, structured thinking, and a problem-solving mindset.
- Excellent communication skills in English and Hebrew.
Life as an Oktoposter
At Oktopost, we’re a curious, collaborative, and driven bunch who believe in doing great work, and having fun while we’re at it. We value ambition, creativity, and a healthy dose of team spirit, all wrapped up in a culture that encourages growth, innovation, and delivering real impact.
No matter what department or region you join us from, you’ll be part of a team that supports, celebrates, and challenges one another. From day one, we want every Oktoposter to feel empowered, inspired, and truly at home.
We're a team that’s genuinely passionate about B2B social. We believe social media can shape brands, spark meaningful conversations, and drive real business results, and we'd love for you to be part of our journey.
Top Skills
A/B Testing Tools
Ai Tools For Content Performance
Google Analytics
Marketo
Seo
Wordpress
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The Company
What We Do
Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Our social media management, social listening, and employee advocacy solutions are built for B2B, allowing marketers to engage with customers and prospects on social media, get actionable insights, and prove social ROI. Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth. Trusted by thousands of B2B marketing professionals globally.
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