Waterfall Security is looking for a talented and experienced Digital Marketing Manager to join our marketing team, own and create attractive campaigns to support our lead generation and brand awareness efforts.
As a Digital Marketing Manager, you will be responsible for the end-to-end planning, execution, and optimization of scalable growth and demand generation campaigns that achieve pipeline and revenue targets for the sales team. You will develop and implement digital campaigns across paid, earned, and owned channels (digital, social media, website, landing pages, video, content syndication, media, webinars, email) designed to engage, nurture, and convert prospects along their buyer’s journey.
Responsibilities
Own the digital marketing funnel, end to end
Hands-on analysis and continuous optimization of the performance of paid campaigns (AdWords, LinkedIn, GDN, etc.)
Identify new opportunities for growth
Track costs and results
Implement and use digital tools to improve performance and report on results
Work together with the marketing team to create compelling ads, landing pages, and user flows
Stay up to date with the latest industry trends and target audience challenges
Establish an SEO program to drive relevant growth in organic traffic
Leverage AI for optimization, processes and automation.
Requirements:
5+ years of hands-on experience in marketing at technology global B2B organizations
Experience in developing and executing demand generation marketing programs and campaigns with a large budget
Hands-on experience running and optimizing paid media campaigns across different channels
Deep understanding of AdWords, LinkedIn, Google Analytics, Hubspot and Salesforce to execute integrated demand generation programs and measure their effectiveness
Creative thinking with data-driven analytical attitude
Strong organizational and multitasking abilities
Excellent English communication skills - spoken and written
Experience in cyber security (advantage)
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What We Do
Through our software-enabled hardware platforms, we enable secure and reliable operations, protecting against both today’s cybersecurity challenges and those yet to come. Since 2007, Waterfall Security Solutions has been providing the highest level of protection for critical infrastructure and vital industries. With headquarters in Israel and offices in UAE, Singapore, USA, Europe, and Australia, Waterfall delivers the highest level of OT protection while enabling safe connectivity, visibility, and secure remote access for industrial systems. Waterfall Security safeguards the most sensitive and critical infrastructures across a wide range of industries including Power, Oil & Gas, Water Utilities, Rail, Manufacturing, Facilities, and Mining & Metals. As cyberattacks on critical infrastructure are on the rise, software alone is not able to deliver sufficient protections. Waterfall’s unidirectional technology uses an innovative approach, combining unique hardware paired with dedicated software that provides industrial systems with dedicated protection while still allowing remote visibility and remote access. Attackers are physically restricted with a hardware enforced barrier that that stops OT cyberattacks and shields industrial controls from any outside attempts to plant malicious code or any other harmful activity.
