Digital Marketing Manager

Reposted 3 Days Ago
Hiring Remotely in United States
Remote
Mid level
Software • Analytics
The Role
The Digital Marketing Manager will lead email management, paid and organic channel strategies, ABM campaigns, and analyze campaign performance, all while collaborating across teams.
Summary Generated by Built In

At Qu you’ll find a fun, dynamic, and diverse culture that celebrates team and individual success. Our people are down to earth, trail blazin’ folks who value innovation. 
While mostly virtual, we collaborate closely to produce leading-edge software solutions much needed in the restaurant industry.

Qu is seeking a data-led digital marketing manager who is passionate about opportunity creation and campaign management.  This role is a critical contributor to our 2025 growth as we continue to transform the way restaurants use technology.


If you’re a digital expert and content promoter who thrives working in a highly collaborative environment, we want to talk to you!


How You’ll Make an Impact:

  • Marketing Automation & Email Management
    • Manage our marketing automation system (HubSpot) and email programs using foundational tools, including SFDC, Google Analytics (GA4), SEO, and other plugins and systems. 
    • Implement effective email strategies, from TOFU to BOFU, and email nurtures with the goal of driving engagement and conversions. 
    • Improve foundational processes (i.e, lead scoring, integrations, nurturing) and back-end systems for data cleanliness and segmentation.
  • Paid & Organic Channel Management (Conversion Optimization)
    • Launch and manage paid and organic channels to drive conversions - net new leads, meetings, and opportunities. 
    • Optimize website and landing pages for CRO, supporting a website refresh in collaboration with our internal team and agency.  
    • Identify, test, and adopt new digital channels and ABM tools. 
  • ABM Campaigns & Analytics 
    • Develop, manage, and execute ABM-led digital marketing campaigns across multiple channels (web, SEO/SEM, email, social media, and paid) to drive engagement and generate leads.
    • Create and optimize outbound strategies based on buying signals, intent, and data analysis, working with the sales team and other stakeholders. 
    • Track and monitor analytics on campaign performance, sharing top insights. Deliver effective, concise reports mapping to goals, KPIs and revenue generation. 
    • Maintain campaign calendars with a focus on content reuse and repurposing to drive engagement and optimize efficiency. 

Experience We’re Looking For:

  • Minimum of 3+ years digital marketing experience in a SaaS/tech company.
  • Experience interfacing with Sales, demand gen, product marketing, and content leaders. 
  • Experience working in restaurants or with point-of-sale (POS) systems is a big plus.
  • Passionate about working with many functional areas across the organization.
  • Data-centric with an ability to own/produce reports, track metrics, and glean actionable insights.


The Type of Team Player that Thrives at Qu:

  • “All-in” with our vision, mission, and growth goals.
  • An excellent communicator, collaborator, and relationship builder. 
  • A proactive problem-solver who loves to find solutions and embraces learning agility.
  • Independent, self-starter who’s focused and a detail-oriented project manager.

Our Company Values: 

  • Courage, Agility, Responsibility, Excellence

Company Personality: 

  • Confident, Thoughtful, Passionate

Top Skills

Google Analytics
Hubspot
Seo
SFDC
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The Company
HQ: Bethsaida, MD
79 Employees
Year Founded: 2012

What We Do

Qu™ goes beyond traditional Point of Sale (POS) technology with a singular focus on digital-first solutions for fast casual and quick service restaurant chains. Using our API-first architecture and single menu management platform Qu has simplified enterprise omni-channel ordering solutions. Learn more at qubeyond.com or email [email protected].

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