Our team at Blackline Safety is growing! As a people-driven technology company, with a mission to make sure every worker returns home safely, we drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best.
Who are you?
A key member of the Marketing team, the Digital Marketing Manager is a revenue-centric marketer who will plan, implement and monitor campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, website development, content creation, project management and communications with high-level expertise in online advertising (PPC) and organic web traffic (SEO).
You are a personable, outgoing marketer who will act as a liaison between marketing and the rest of the organization on the digital front. While you need to be able to work independently, you also know the importance of collaborating with other departments and team members to create an incredible online visitor experience that achieves business goals.
Responsibilities:
- Guide the conception, execution and delivery of brand and demand generation programs through blacklinesafety.com and other digital initiatives
- Manage and oversee all aspects of digital campaigns, including database marketing and ABM
- Track, report and analyze website traffic and engagement, paid initiatives and campaign ROI
- Optimize content and landing pages for both organic and paid search engine marketing
- Perform ongoing keyword discovery, expansion, tracking and optimization
- Build SEO keyword definition and optimization to identify gaps and new opportunities, preparing and executing on-page optimization strategies
- Identify the latest trends and technologies affecting digital marketing initiatives and make recommendations for opportunities
- Develop and maintain Blackline’s websites, blog and other online platforms
- Responsible for monitoring and actioning website update requests
- Develop and monitor paid advertising campaign budgets
- Act as liaison with digital marketing agencies to develop content and direction to improve campaign and SEO results
- Prepare accurate reports on each digital campaign's overall performance
- Evaluate important metrics that affect our website traffic and make recommendations for improvements
- Evaluate web visitor flow and adjust as needed to increase engagement / decrease bounce rates
- Provide feedback on web copy and design to ensure optimization for visitors’ experience, with a continuous drive for improvement
- Support the performance and integration of our Marketing tech stack
- Work with the wider marketing team to develop new and innovative growth strategies and execute digital campaigns as a project manager
Requirements:
- BA/BS in Business, Marketing, or a related field
- Minimum 5 years of full-time marketing experience in a digital marketing position
- Strong fluency in search marketing tactics – SEO, Google ads, LinkedIn and Facebook ads search/display/programmatic ads
- High proficiency with analytical tools like SEMrush and GA4
- Proficiency with marketing automation systems and CRM (preferably HubSpot)
- Experience with mapping and implementing end-to-end digital marketing campaigns
- Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
- Experience with Adobe Suite (especially Photoshop) and HTML/CSS are strong benefits
- Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
About Blackline
Blackline Safety is a world leader in the development and manufacturing of wirelessly connected safety products. We offer the broadest and most complete portfolio available in the industry. Our products are designed to save lives and we monitor personnel working alone in populated areas, complex indoor facilities, and the remote reaches of our planet. Blackline’s products are used to keep people safe in the event of falls, missed check-ins, man-downs, and exposure to explosive or toxic gas. Our design, development, sales, marketing, support, and production are all performed in-house at our headquarters in Calgary, AB. Blackline Safety is a publicly traded company (TSX: BLN)
Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions.
Disclaimer:
Please be advised that Blackline Safety does not request payment or personal financial information at any stage of the recruitment process. Be cautious of any unsolicited job offers or communications that appear suspicious.
Top Skills
What We Do
Connect. Monitor. Respond. It’s a simple and seamless sequence of events and also our mission: one that makes sure every worker gets their job done and returns home safely every day.
Blackline pairs wearable safety technology and personal and area gas monitoring with cloud-connected software, and data analytics to help companies meet demanding safety challenges and increase productivity with coverage in more than 100 countries.
Our technology provides a lifeline to tens of thousands of people, having reported over 160 billion data-points, and initiated over five million emergency responses. Armed with cellular and satellite connectivity, we ensure help is never too far away.
The Blackline Difference:
To guarantee no call for help ever goes unanswered, our direct-to-cloud technology detects every event—like a fall, gas leak, hazardous weather situation, no-motion incident or missed check-ins–and connects workers to live monitoring teams for real-time response, by real people. It’s what makes us different and it’s what gives workers peace of mind that their safety is accounted for in any circumstance.
