Key Responsibilities:
- Own and evolve the paid media strategy to drive mobile app growth, optimizing for CPA and ROAS.
- Plan, launch, and optimize user acquisition campaigns across key platforms—including Google, Meta, Apple Search Ads, TikTok, and other emerging networks—leveraging platform-specific best practices and tools.
- Manage day-to-day communication with external agencies and vendors, ensuring strategic alignment and performance accountability.
- Own the digital media budget and be accountable for all performance marketing KPIs.
- Collaborate closely with the Creative team to develop and test high-performing ad creatives. Translate data insights into actionable creative briefs and lead ongoing iteration based on test results.
- Lead a rigorous experimentation roadmap using A/B testing frameworks and real-time data analysis to improve performance across audiences, creatives, bidding, and placements.
- Utilize Mobile Measurement Partners (MMPs) for attribution and cross-channel performance tracking.
- Apply expert knowledge of SKAdNetwork (SKAN) to structure iOS campaigns, configure conversion values, and recover post-install signals.
- Monitor industry trends in generative AI, conversational marketing, and recommendation engines to identify and evaluate emerging tools that can enhance campaign performance.
Qualifications:
- Deep understanding of U.S. consumer behavior, mobile industry, and performance marketing best practices.
- 8+ years of experience in performance or growth marketing, running large-scale acquisition campaigns in consumer-focused industries.
- Proven success managing and optimizing $1M+ annual performance marketing budgets.
- Strong analytical skills, with deep expertise in mobile attribution and marketing analytics.
- Proficiency with key tools and platforms, including MMPs, Google Ads, Meta Ads Manager, Apple Search Ads, and emerging ad networks.
- Excellent communication skills, a humble attitude, and a genuine passion for collaborating with others.
- A self-starter mindset with a strong bias for action, a hands-on approach to experimentation, a collaborative spirit, and a passion for driving impact.
Top Skills
What We Do
We know that you’ll have looked at quite a few company pages but IDT is different. We want people who want to make a big difference to our company with big ambitions. We’re a truly global team, with 1300 people working across all continents, apart from (at the moment!) Antarctica. But we are proud that despite our size, we encourage and support any in-house entrepreneurs to develop their ideas into business action. Our exciting growth plans make it a great time to join us.
Our people are the reason for IDT’s passion for success. The IDT family is made up of people of all backgrounds, expertise, and interests, all with a relentless team spirit. We need people who share both our commitment to success and excitement about our journey. You won’t ever be bored or have to wonder how to fill your time. You’ll find the work challenging but you’ll get the support of a great team to help you beat those challenges. You will also be expected to support others as well as work hard, work well and work with a smile.
If you want a join a company that will help you become your brilliant best and achieve amazing results, then you want to join IDT.
