Digital Marketing Manager

About Us

Neato is a ecommerce accelerator that partners with established consumer brands to drive digital growth and transformation. We work with category-leading brands to implement comprehensive digital strategies that deliver measurable results.

We're currently seeking a Digital Marketing Manager to lead our DTC partnerships with leading brands. This is an opportunity to drive new growth for established brands with proven market success while working within a dynamic team of ecommerce specialists at Neato.

The Opportunity

As the Digital Marketing Manager, you'll lead the implementation of a comprehensive digital growth strategy, managing both the big-picture vision and hands-on execution across multiple channels. You'll have the autonomy to build and manage your team of agency partners and freelancers while working closely with Neato's leadership team and client stakeholders to ensure alignment with core values and positioning.

Role Overview

You'll orchestrate the client's digital presence across multiple channels, developing and executing strategies that drive brand awareness, engagement, and sales. You'll be responsible for leading content marketing, community management, UGC program development, organic social media, PR efforts, and email marketing initiatives for this growing pet care brand.

Primary Responsibilities

Strategy & Leadership (30%)

• Own the implementation of the client's comprehensive digital marketing strategy across all channels
• Develop channel-specific strategies, goals, and KPIs aligned with business objectives
• Manage and mentor a team of agency partners, freelancers, and contractors
• Collaborate with Neato leadership and client stakeholders to ensure cohesive messaging and positioning
• Analyze performance data to optimize strategies and drive continuous improvement

Partner & Vendor Management (25%)

• Source, vet, and manage third-party agencies and freelancers across specialized areas
• Develop clear scopes of work, expectations, and deliverables for all partners
• Establish effective communication and reporting frameworks with external teams
• Evaluate partner performance regularly against established KPIs
• Maintain budgets and timelines across multiple workstreams

Content & Community (25%)

• Lead content marketing strategy, including SEO-optimized blog content
• Oversee UGC program, including creator partnerships and campaign implementation
• Guide organic social media strategy and community management efforts
• Collaborate on PR and earned media initiatives to amplify brand reach
• Ensure consistent brand voice and messaging across all content platforms

Growth & Execution (20%)

• Roll up your sleeves to execute tactics when needed, particularly in areas of personal expertise
• Analyze performance data to identify growth opportunities and optimize strategies
• Develop and oversee the implementation of email marketing initiatives
• Lead reporting on key metrics and ROI for digital initiatives
• Stay ahead of digital marketing trends and bring fresh ideas to the table

Qualifications & Experience

Must-Haves

• 5+ years of digital marketing experience, with at least 2 years in a management role
• Proven experience leading multi-channel digital marketing strategies (content, social, UGC)
• Experience managing agency partners, contractors, and freelancers effectively
• Strong background in content marketing and SEO strategy implementation
• Track record of building successful UGC or influencer marketing programs
• Demonstrated success in organic social media growth and community building
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Nice-to-Haves

• Experience in the pet care or consumer packaged goods industry
• Background in e-commerce marketing and D2C strategy
• Established network of high-quality freelancers or agencies
• Hands-on experience with PR and earned media initiatives
• Understanding of email marketing best practices and automation
• Experience working in an agency or accelerator environment
• Experience with data analysis and marketing attribution modeling

The Ideal Candidate

You're a strategic thinker who also loves to roll up your sleeves and get things done. You've learned marketing execution from the ground up and have risen to management because of your exceptional results. You're equally comfortable crafting big-picture strategy and diving into the details of implementation.

You thrive in collaborative environments but are also self-motivated and able to work independently. You're passionate about building authentic brand experiences and understand how to harness the power of community to drive growth. Most importantly, you're curious, adaptable, and always looking for innovative approaches to marketing challenges.

What Sets You Apart

• Strategic mindset with execution capabilities: You can develop comprehensive marketing strategies while also being willing to dive into execution when needed
• Channel expertise: You've personally executed in content marketing, social media, or influencer marketing before managing these areas
• Team leadership: You excel at bringing together diverse talent and guiding them toward common goals
• Digital fluency: You stay on top of emerging platforms and trends in the digital marketing landscape
• Results orientation: You're focused on measurable outcomes and continuous optimization
• Client management: You can effectively manage client relationships and expectations

Compensation & Benefits

• Performance-based bonus potential
• Comprehensive health, dental, and vision insurance
• Unlimited PTO policy
• Remote work flexibility (hybrid model)
• Professional development budget
• Opportunity to work with multiple brands and expand your portfolio

Location

This position is preferably based at Neato's headquarters in Las Vegas, NV, with hybrid work options, but we will consider strong remote candidates. Some travel to client locations (approximately 1-2 times per quarter) and occasional visits to our Las Vegas office will be required, regardless of location.

How to Apply

Please submit your resume, cover letter, and a brief overview of a multi-channel digital marketing initiative you've led from strategy through implementation. We're particularly interested in hearing about your approach to partner/vendor management and how you balance strategic oversight with hands-on execution.

Neato Commerce is an equal opportunity employer committed to building a diverse and inclusive team. We encourage applications from people of all backgrounds, identities, and experiences.