Digital Marketing Manager

We are seeking a Digital Marketing Manager to own and drive our digital marketing strategy with a strong focus on lead generation, marketing automation, and brand visibility. This role is ideal for someone who is hands-on, highly analytical, and thrives in a fast-paced, B2B environment.

• Develop, execute, and optimize inbound marketing campaigns using HubSpot to generate and nurture qualified leads.
• Create targeted email marketing and social media campaigns, including list segmentation, A/B testing, performance tracking, and continuous optimization.
• Manage and grow our social media presence (LinkedIn) through organic and paid strategies, aligned with brand voice and business goals.
• Web content maintenance and SEO/SEM strategies
• Collaborate with sales, product, partners and external vendors to ensure alignment.
• Analyze and report on campaign performance, lead funnel metrics, and conversion rates, using HubSpot and other analytics tools (Google Analytics, LinkedIn Campaign Manager).
• Work cross-functionally with content, design, and product teams to deliver cohesive campaigns and marketing assets.

Essential Skills and Experience to be Successful in the Role:

• 2–4 years of experience in a digital marketing role, ideally in a B2B environment.
• Proven expertise in HubSpot Marketing Hub: workflows, email automation, lead scoring, CRM integrations, and reporting.
• Strong hands-on experience in email marketing, LinkedIn management, and lead generation strategies.
• Analytical mindset with the ability to interpret data and turn insights into actionable strategies.
• High level of English is essential (C2). Excellent communication skills, both written and verbal.
• Experience with SEO/SEM, paid social, and website optimization.
• Experience with any project management methods and tools. (Wrike, Trello)

What's in it for you?

At IPC, your compensation is only part of the package. We are committed to investing in a range of programs and initiatives to improve the overall experience of our employees.

In addition to a collaborative, high-performing team environment, we’re pleased to offer benefits including:   

• Competitive Base Salaries 
• Benefits package: Private Health Insurance + Pluxee Transport Pass + Pluxee Restaurant Pass 
• Additional Time off for Charity Work and Volunteering 
• Tuition Reimbursement 
• Certification Bonus Program 
• Access to “IPC University” our Internal E-Learning Platform 
• Access to LinkedIn Learning 
• Structured Onboarding Training and Peer Mentor Support 
• Wellness Program 
• Employee Referral Scheme 

Further information about your benefits will be provided during your onboarding process.

Additional Information:

At IPC, we believe that hybrid working creates an inclusive, flexible environment where employees can perform at their best, and teams can collaborate, innovate, and celebrate successes together. We spend around 60% of our time in the office and around 40% of our time working remotely. Some employees may be required to work from the office or client sites more than 60% of the time, if required by their role and/or client needs.

Your precise work schedule will be determined by you and your Line Manager before commencement of employment with IPC.

You can explore more about our culture, offerings and commitment on www.ipc.com/careers/ and www.ipc.com/about-us/about-ipc/.

IPC’s Work Culture:

The IPC work culture is one that fosters inclusion, prioritizes innovation, and maximizes potential. We are a global ecosystem, full of diverse people that together made IPC what it is today.

Our strength as an organization is the sum of our different backgrounds, perspectives, skills and geographies; supported by an ironclad commitment to constructive dialogue and open-mindedness.

We live and breathe our commitment to innovation by embracing bold ideas, seizing new opportunities and striving for excellence. Our people have continued to deliver ground-breaking solutions to our clients for over 50 years.