Position Summary
We are looking for a hands-on, strategic, and results-driven Digital Marketing Manager to lead Alma’s global digital marketing efforts. This role is responsible for shaping and executing digital strategies that grow Alma’s online presence, engage both professional and consumer audiences, and support lead generation and business objectives.
In addition to leading Alma’s core digital channels and campaigns, the Digital Marketing Manager will provide governance, support, and digital best practices to Alma’s subsidiaries and global partners, ensuring consistency and optimization across markets.
The role includes the management of a small, skilled digital team — comprising a Social Media Specialist, Website & Backend Operator, and Marketing Automation Expert — whose work the manager will actively guide and integrate into the overall strategy.
This is a lead-by-doing role for someone who thrives in both strategic planning and hands-on execution.
Key Responsibilities:
Develop and Execute Digital Strategy
Own Alma’s global digital marketing strategy, ensuring alignment with brand, product, and business goals.
Plan and execute multi-channel campaigns across digital platforms to support product launches, brand initiatives, and lead generation.
Provide digital governance, support, and guidance to Alma subsidiaries and global partners to ensure brand and strategy consistency worldwide.
Collaborate closely with corporate, clinical, creative, and regional marketing teams to deliver cohesive, high-performing digital campaigns.
Manage and Optimize Digital Channels
Oversee Alma’s corporate website, ensuring content relevance, UX optimization, and SEO performance.
Manage Alma’s social media presence, content planning, and community engagement strategy.
Lead digital advertising activities, including Google Ads, Meta, and LinkedIn campaigns, optimizing performance and budgets.
Plan, build, and analyze marketing automation programs to nurture leads and improve customer journeys.
Team Leadership and Development
Directly manage and mentor a digital team of three, ensuring clear priorities, collaboration, and high-quality output:
Social Media Specialist
Website & Backend Operator
Marketing Automation Expert
Balance leadership with personal accountability by remaining actively involved in the day-to-day strategy and execution.
Campaign Performance & Data Analysis
Define KPIs, track digital marketing performance, and deliver regular insights and recommendations.
Use analytics tools to continuously optimize campaigns, improve ROI, and identify new growth opportunities.
Requirements
- Degree in a relevant field (such as Communications, Business, Marketing, or Digital Media) with a focus or extension in marketing.
- 5+ years of proven, hands-on experience in digital marketing roles, ideally within aesthetics, medical devices, wellness, or related industries.
- Strong leadership skills, with experience managing a digital marketing team while actively contributing to projects and campaigns.
- Expertise in key digital marketing tools and platforms: Google Ads, Meta Ads, LinkedIn, SEO, Google Analytics, CMS platforms, and marketing automation.
- Data-driven, highly organized, and detail-oriented with excellent project management abilities.
- Strong collaboration and communication skills for working within cross-functional, international teams.
- Fluent in English; additional languages an advantage.
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What We Do
You already know we create amazing technology that helps millions around the world to live better, more confident lives. You also know that we are at the top of the medical aesthetic market. But we’re here to tell you we are way more than that. We realized that in the modern life, a better way to make innovative technology, is understanding what our partners and their patients really want. To put people and their needs first. So we became better at listening and translating the true needs of your patients into outstanding and cutting-edge technology. We are transforming together. With you. This is what we been doing for the last 20 years. This is what got us to be a leading player in the medical aesthetics field. We take pride being number 1 in China and number 3 globally, and we owe this accomplishment to our people, our partners and our daring spirit. We infuse this spirit in everything we do and we invite you to join us. Whatever comes next we are there. Alma Lasers is a global innovator of laser, light-based, radiofrequency and ultrasound solutions for the aesthetic and surgical markets. Alma Lasers has been at the forefront of multi-technology systems, revolutionizing existing treatment methods and working to serve the varied and growing needs of both patients and practitioners around the world. With offices, R&D and manufacturing facilities on three continents and distributors around the world, Alma's mission is to provide modular, cost-effective and high-performance systems based on the very latest clinical research and cutting-edge technology. We enable practitioners to offer safe, effective and profitable aesthetic and surgical treatments to their patients, while allowing patients to benefit from the capabilities of state-of-the-art, clinically proven technologies and methods.
