Position Summary
• As a Digital Marketing Manager, the primary role is to ensure that campaigns run according to marketing objective, given budget, and timeline using the most engaging digital channels, formats and communications in the most effective and efficient way.
• The job scope includes developing, executing and optimizing multi-channel strategy across CRM and Digital Media in order to drive business results for Samsung.
Role and Responsibilities
- Strategy Development: Craft briefs with clear marketing objectives, key performance indicators (KPIs) and key performance drivers (KPDs) across paid/ owned/ earned digital channels to deliver business results, closely working with internal marketing stakeholders and agency partners
- Budget Setting: Lead in the setting of budget for each digital media channel on the analysis of the minimum/maximum marketing investment budget for category and product investment
- Campaign Execution: Lead in the execution of digital media and CRM campaigns by selecting appropriate channels and creatives for target consumer
- Performance Management: Lead to set, manage and optimize digital media and CRM activities towards achieving marketing objectives
- Project Management: Set weekly progress with media agency, CRM agency and internal marketing stakeholders
- People Management: Partner, brief and manage key agencies to ensure productivity and efficiencies to deliver quality outputs
Skills and Qualifications
- A Bachelor's degree is required; an MBA or Master’s degree is a plus.
- Proven working experience in digital media and/or CRM with min. 5 years of experience in tech/ electronics/ CPG Marketer or Advertising from a media agency is required
- Good knowledge and experience with measurement tools, web analytic tools, and 3rd party ad platforms (Google Ads, Facebook Business Manager, DV360, etc)
- Excellent communication skills and fluent in English
- Strong analytical skills and data-driven thinking
- Strong organizational, stakeholder management, and problem-solving skills
- High degree of attention to detail and well-organized
- Self-motivated, independent, able to work with a minimum of supervision
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What We Do
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives.
Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.
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